Digital Marketing Executive

People Profilers; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A leading company in display technologies is seeking a marketing professional to create compelling content and execute digital marketing campaigns. This role involves enhancing web visibility, producing multimedia assets, and collaborating with internal teams. The ideal candidate has a diploma in marketing and experience in B2B or technology marketing. Responsibilities include using data analytics to track campaign effectiveness and drive lead generation efforts.

Qualifications

• Experience in B2B or technology marketing preferred.
• Proven experience in content marketing and digital campaigns.
• Familiarity with digital tools for SEO, SEM, and analytics.

Responsibilities

• Create compelling and technically accurate content.
• Plan and execute digital marketing campaigns.
• Track and analyze campaign effectiveness using data analytics.

Skills

Content Marketing

Digital Marketing

SEO

Social Media Management

Data Analytics

Technical Writing

Education

Diploma in Marketing

Diploma in Communications

Job description

• Create compelling and technically accurate content that effectively communicates key features and benefits of display-related technologies and solutions.
• Plan and execute digital marketing campaigns, including management of social media platforms and paid digital initiatives to boost brand presence and engagement.
• Enhance web visibility through ongoing SEO/SEM efforts, optimizing product pages for higher search engine ranking and discoverability.
• Produce engaging multimedia assets, including product demo videos, infographics, and marketing visuals, to support promotional activities.
• Track and analyze campaign effectiveness using data analytics tools; generate insights to refine future strategy and maximize ROI.
• Drive lead generation efforts, including outbound initiatives such as cold calling to introduce products/services and identify prospective clients.
• Support product branding efforts through hands-on content production, including photography, editing, and video storytelling.
• Work closely with internal stakeholders, including Sales and Marketing Development teams, to ensure alignment on campaign goals and messaging.

Requirements:

• Diploma in Marketing, Communications, or a related field, with experience in B2B or technology marketing preferred.
• Proven experience in content marketing, digital campaigns, or technical writing, ideally within the electronics or display solutions industry.
• Familiarity with digital tools and platforms for SEO, SEM, analytics, video production, and social media management.
• Strong interpersonal skills and a collaborative mindset, with the ability to communicate technical concepts clearly and creatively.

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