Digital Marketing Executive

STEEL TEK PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A leading company in the construction material sector is seeking a Digital Marketing Specialist in Singapore. The successful candidate will manage social media channels, create engaging marketing content, and drive lead generation initiatives. With a focus on innovative strategies and engagement, this role offers a chance to influence marketing efforts across South East Asia and China.

Qualifications

• Diploma or higher in relevant fields like marketing or software engineering.
• Innovative thinking to develop marketing strategies.
• Familiarity with the China market is advantageous.

Responsibilities

• Create engaging content for social media and marketing.
• Manage social media channels and foster community engagement.
• Plan lead generation events to expand reach.

Skills

Creative Mindset

Customer Engagement

Lead Generation

Education

Diploma or above in digital marketing, marketing, software engineering, or equivalent field

Tools

Photo editing software

Basic video editing

Job description

• Content Creation: Research industry topics and craft engaging content for social media, emails, and marketing collaterals, showcasing our innovative courses.
• Social Media Management: Manage various social media channels, including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, fostering community engagement.
• Website Maintenance : Create and maintain website to enable company to promote construction material in South East Asia and China market.
• Customer Engagement: Design and implement customer success initiatives.
• Lead Generation: Plan and execute lead generation events with key partners to expand our reach and impact.
• Performance Analysis: Measure and report on the results of marketing campaigns and initiatives, driving data-informed decisions.
• Offline Marketing: Design and lead offline marketing efforts, including exhibitions and physical advertising materials.
• Educational Background: Diploma or above in digital marketing, marketing, software engineer, or equivalent field.
• Creative Mindset: Demonstrates innovative thinking and creative ideas to develop compelling marketing strategies.
• Technical Skills: Knowledge of photo editing software and basic video editing is advantageous but not mandatory.
• Business Acumen: Ability to generate traffic and leads for new business opportunities.
• China : Familiar with China market would be an added advantage