Digital Marketing Executive

KeaWorld Pte Ltd; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A growing baby and maternity brand in Singapore is seeking an experienced E-Commerce Marketing Executive. This role involves monitoring advertising metrics, optimizing PPC campaigns, and conducting competitor analysis driven by data insights. Ideal candidates have at least 1 year of experience with platforms like Amazon, Shopee, and Lazada. The company offers a unique opportunity to leverage data to enhance performance marketing strategies and grow in the e-commerce landscape.

Qualifications

• Minimum of 1 year's experience in managing PPC campaigns on marketplaces.
• Strong passion for working with data and leveraging it effectively.
• Experience with Amazon Ads is a plus.

Responsibilities

• Monitor key advertising metrics to evaluate performance.
• Track campaign performance using dashboards and adjust budgets.
• Conduct daily account checks for efficient ad spend.
• Optimize keyword strategies for better performance.
• Perform weekly competitor analysis on pricing and promotions.
• Present performance reports highlighting trends in team meetings.

Skills

PPC campaign management

Analytical skills

Data-driven decision making

Proficiency with PPC analytics tools

Competitor analysis

Education

Bachelor's Degree or Diploma in E-Commerce, Digital Marketing

Tools

Amazon Ads

Shopee

Lazada

Job description

Job Summary:

We are seeking a highly motivated and experienced E-Commerce Marketing Executive to join our Digital Marketing team. This role offers a unique opportunity to work with a rapidly growing baby and maternity brand focused on the US and European markets. We are looking for individuals who are curious, data-driven, and passionate about performance marketing. If you have experience with e-commerce advertising platforms such as Amazon, Shopee, Lazada, or others, we encourage you to apply. If you're eager to learn and develop expertise in Amazon's advertising platform, we also welcome your application.

Key Responsibilities:

• Monitor key advertising metrics such as TACoS, ACoS, ROAS, and profit margins to evaluate performance and generate actionable insights through regular reporting.

• Track campaign performance using live dashboards and make real-time budget adjustments to capitalize on high-performing days.

• Conduct daily account checks, including bid adjustments, budget allocation, and placement optimization to ensure efficient ad spend.

• Continuously optimize keyword strategies by pausing underperformers, scaling high performers, adding negative keywords, and ensuring stock availability.

• Perform weekly competitor analysis, tracking changes in pricing, promotions, reviews, and share of voice in advertising.

• Keep performance dashboards up-to-date and deliver clear, concise weekly summaries to the broader team.

• Document new standard operating procedures (SOPs) and key learnings within 48 hours to support team knowledge sharing and operational efficiency.

• Present weekly and monthly performance reports in team meetings, highlighting trends, wins, and areas for improvement.

Qualifications:

• Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or a related field.

• Minimum of 1 year's experience in managing PPC campaigns on marketplaces such as Amazon, Shopee, or Lazada.

• Profound analytical skills with the ability to interpret data for informed decision-making.

• Strong passion for working with data and leveraging it effectively.

• Proficiency in using PPC analytics tools and keyword research tools.

• Experience with Amazon Ads is a plus