Digital Marketing Executive

THE IMMIGRATION PEOPLE PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A digital marketing agency in Singapore seeks a Digital Marketing Executive to enhance their digital presence and drive business growth through strategic marketing initiatives. The ideal candidate will plan, execute, and optimize digital campaigns across various platforms, manage social media, and analyze performance metrics. Strong experience in digital marketing and excellent communication skills are essential for success in this dynamic role.

Qualifications

• Proven experience in digital marketing, social media management, or similar roles.
• Strong copywriting, analytical, and project management skills.
• Familiarity with Google Analytics, Meta Ads Manager, SEO tools, and CRM/email marketing platforms.

Responsibilities

• Plan and execute digital marketing strategies across multiple channels.
• Craft compelling marketing content including copy for various platforms.
• Manage and grow social media presence through content scheduling and engagement.
• Design and execute email marketing campaigns, monitor performance.
• Conduct competitor and market research to stay abreast of trends.

Skills

Digital marketing

Social media management

Copywriting

Project management

Analytical skills

Tools

Google Analytics

Meta Ads Manager

SEO tools

CRM/email marketing platforms

Job description

As a Digital Marketing Executive at TIP, you will play a key role in elevating our digital presence, strengthening brand awareness, generating qualified leads, and optimizing marketing initiatives to drive business growth.

Key Responsibilities:

• Plan and execute digital marketing strategies across multiple channels with clear timelines and KPIs. Coordinate effectively with both internal teams and external vendors to ensure timely delivery.
• Craft compelling marketing content including copy for presentations, social media, email campaigns, website, and other publicity materials.
• Manage and grow our social media presence (e.g., Facebook, Instagram, LinkedIn, Twitter, WhatsApp, Telegram) through regular content scheduling, engagement, and performance tracking.
• Design and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Set up and manage tracking infrastructure such as conversion pixels, Google Tag Manager, and other analytics tools in collaboration with vendors or internal IT teams.
• Monitor and analyze campaign performance using Google Analytics and other tools; provide actionable insights and recommendations to Management for continuous improvement.
• Conduct competitor and market research to stay abreast of trends, benchmarks, and best practices.
• Coordinate with external partners (e.g., SEO vendors, XiaoHongShu marketers) to ensure campaign effectiveness and maximize return on marketing investments.
• Identify opportunities to improve website performance, SEO ranking, and user experience; work with web developers or internal teams to implement enhancements.
• Demonstrate accountability in meeting goals and timelines, while proactively managing priorities.
• Collaborate cross-functionally with team members across departments in a respectful, inclusive, and high-performance work culture.
• Conceptualize, script, film, and edit short-form video content that can be used on platforms such as TikTok, Youtube Shorts, Instagram Reels that aligns with our brand voice and engages target audiences.

Requirements:

• Proven experience in digital marketing, social media management, or similar roles.
• Strong copywriting, analytical, and project management skills.
• Familiarity with Google Analytics, Meta Ads Manager, SEO tools, and CRM/email marketing platforms.
• Knowledge of web performance metrics and UX optimization is a plus.
• Self-motivated, organized, and able to work independently and within a team.