Digital Marketing Executive

ESTETICA BEAUTY; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A skincare company in Singapore seeks a creative and data-driven Digital Marketing Exec. You will manage social media strategies, create engaging content, and analyze campaign performance to boost customer loyalty. This role requires a diploma in Marketing and proficiency in design tools.

Qualifications

• Candidate should possess at least a Diploma, Advanced/Higher/Graduate Diploma in Marketing.
• Proficient in design and content creation tools such as Adobe, Canva, CapCut.
• Independent with good communication skills.

Responsibilities

• Plan and execute social media strategies to build brand presence.
• Develop and proofread content for various channels.
• Manage and analyze digital performance and campaigns.

Skills

Social Media Strategy

Content Creation

Digital Marketing Trends

Communication

Education

Diploma in Marketing or equivalent

Tools

Adobe

Canva

CapCut

Job description

Do you enjoy crafting captivating campaigns, harnessing the power of social media, and driving real engagement—turning skincare enthusiasts into loyal customers? Are you a digital marketing whiz with a passion for beauty and skincare? We’re looking for a creative and data-driven Digital Marketing Exec to join our team!

Responsibilities & Duties

• Social Media Strategy: Plan and execute social media strategies to build and grow brand presence across relevant platforms.

• Content Creation: Develop, write, and proofread compelling content for blog posts, email campaigns (EDMs), promotional materials, and social media channels.

• Visual Content Production: Plan, shoot, and edit photography and videography for social media and marketing campaigns, ensuring alignment with brand aesthetics and messaging.

• Performance & Campaign Management:

• Implement and manage paid social media campaigns.

• Monitor, analyze, and report on digital performance, including market trends, competitor activity, and consumer insights.

• Optimize campaigns to manage acquisition costs and maximize ROI.

• KOL Engagement: Collaborate with appointed agency to craft and execute public relations and Key Opinion Leader (KOL) engagement strategies.

• Corporate Partnerships: Acquire strategic partners to enhance clientele base

• Digital Marketing Trends: Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.

Requirements:

• Candidate should possess at least a Diploma, Advanced/Higher/Graduate Diploma, Marketing or equivalent.

• Proficient in using design and content creation tools such as Adobe, Canva, CapCut, or similar platforms for visual and video content.

• Proficient in creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, and social media

• Independent with good communication skills

• Working hours: Mon - Fri 9am – 6pm

*Immediate Vacancy