Digital Marketing Executive

Agrader & I; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

A leading education services company is seeking a Digital Marketing Executive to enhance brand awareness and engagement through strategic marketing initiatives. You will manage social media campaigns and digital marketing efforts to drive customer engagement, contributing to the company's growth in the education sector.

Qualifications

• At least 2 years of relevant Digital Marketing work experience.
• Passion for developing a career in the Education Industry.
• Excellent verbal & written English skills.

Responsibilities

• Develop creative assets and campaigns to increase brand presence.
• Plan and execute digital marketing advertisement campaigns on Google and Facebook.
• Manage social media marketing initiatives across platforms.

Skills

Copywriting

Social Media Management

Analytical Ability

Creativity

Education

Diploma in Business Administration / Mass Communication

Tools

Google Adwords

Facebook Ads

SEO

SEM

GDN

Job description

ROLE OBJECTIVE:

To drive and manage marketing initiatives for Education services and education-related content production with the end goal of engaging our audience, generating qualified leads and increase the company’s brand awareness to the public.

WHO WE ARE:

We are AGrader Learning Centre, a tuition and enrichment chain with 13 outlets island wide.

With our team growing, we are seeking an experienced Digital Marketing Executive to join and work closely with the management team to drive initiatives and manage all social media and digital marketing initiatives with the goal of increasing the company’s brand presence in the marketplace.

Job Responsibilities:

• Brainstorm creative growth strategies, develop creative assets, content and campaigns to increase brand presence
• Design user-centric web pages, landing pages, emails, display ads, and product messages various different distribution platforms.
• Strategize, implement and manage social media marketing initiatives to increase the company’s presence across social media platforms (Facebook, Instagram, etc)
• Plan and execute digital marketing advertisement campaigns on Google (e.g. SEO/SEM/GDN), YouTube and Facebook
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan and execute Electronic Direct Mailers (EDM) to drive engagement with customers

Job Requirements:

• At least a Diploma in Business Administration / Mass Communication or its equivalent
• Have minimum 2 years of Digital Marketing related work experience
• Passion in developing a career in the Education Industry
• Experience and knowledge in Copywriting (Excellent verbal & written English skills) in a plus-point
• Technical knowledge of Google Adwords, SEM, SEO, GDN, Facebook Ads and other social media managing platforms is a plus
• A great eye for detail – From words to visuals, the final article/page will need to look their best
• Self-motivated with the ability to work independently as well as collaborating in a team

If this sounds like the beginning of a great new challenge for you…

Click on the "Apply Now" button right below, send us your resume and portfolio (if applicable) so at least we know who you are, and we will be in touch with you within 5 working days.

We look forward to hearing from you!