Digital Marketing Executive
Job description
Content Creation & Optimisation:
- Create engaging blog content for Rentokil Initial and Mouldgone, including social media, landing pages, and offline materials.
- Collaborate with influencers to amplify brand messaging and ensure content alignment.
- Optimize content for SEO, including keyword research and analysis with the agency.
Magnolia WordPress Management:
- Manage and publish blog content on WordPress, ensuring SEO optimization and correct categorization.
- Collaborate with the web development team to ensure smooth content publishing.
Project Management & Campaign Briefs:
- Prioritize and manage content tasks to meet deadlines.
- Collaborate with cross-functional teams to align content with broader marketing strategies.
- Maintain project timelines to meet objectives.
Email Marketing for Nurture Journeys:
- Create engaging email content for landing pages, personalized for customer segments to drive conversions.
Continuous Improvement & Strategy:
- Stay updated on industry trends, SEO, and content strategies to improve performance.
- Provide data-driven recommendations for optimization and contribute to Rentokil Initial’s digital marketing strategy.
Requirements:
- Minimum of 2 years experience in content or marketing role.
- Proficient in Magnolia WordPress content management system (CMS).
- Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
- Familiarity with email marketing and writing landing page content for nurture journeys.
- Ability to adapt writing style and tone of voice to different brands and target audiences.
- Creative mindset with the ability to generate ideas for content optimisation.
- Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
Benefits:
- 5 days work week - 8.30am - 5.45pm
- 16 days Annual Leave
- Annual Wage Supplement
- In/Out Medical & Dental benefits, Insurance coverage
- Being a member of a top 100 FTSE global company.