Digital Marketing Executive

BEAUTIFUL MUM @ ORCHARD PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in Singapore is seeking a Digital Marketing Executive to strategize and execute integrated marketing campaigns. The role involves managing paid channels, optimizing campaigns, and collaborating with KOLs to enhance brand visibility. Candidates should possess a Bachelor's in Marketing or related fields, with strong experience in digital marketing tools and project management.

Qualifications

• Strong working experience in Meta Ads and Google AdWords.
• Analytical mindset with proficiency in marketing analytics tools.
• Ability to meet deadlines and manage projects effectively.

Responsibilities

• Lead strategic planning and execution of marketing campaigns.
• Manage paid channels and coordinate social media activities.
• Optimize campaigns to achieve lead generation and revenue growth.

Skills

Digital marketing

SEO

Content marketing

Project management

Analytical skills

Communication

Education

Bachelor's Degree in Marketing, Business, Communications

Tools

Google Ads

Meta Ads

Google Analytics

Job description

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptuallize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications:

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

We regret only shortlisted candidates will be notified.