Digital Marketing & E-commerce Manager

RESPONSIBILITIES

• Manage and lead a team of 6 to drive Digital Marketing and E-commerce Growth.

• Develop and execute data-driven performance marketing strategies across organic and paid channels to achieve revenue and profitability goals.

• Manage and optimize paid advertising campaigns to maximize ROI and achieve KPIs.

• Monitor live campaigns daily to ensure performance goals are met, implementing timely adjustments to bidding strategies, targeting parameters, and creative assets.

• Collaborate with the creative team to develop compelling ad creatives and landing pages.

• Maintain the website with CRO best practices and push out campaigns promptly.

• Monitor and analyze campaign performance data, providing regular reports and insights.

• Streamline and improve e-commerce operations for high efficiency.

• Work closely with internal teams to ensure alignment and support for campaign objectives.

REQUIREMENTS

• Strong expertise in paid media mainly in Facebook and Tiktok.

• Strong experience in e-commerce platforms (Shopify Plus preferred), and performance marketing tools.

• Proven 3-5 years of experience in performance marketing within the retail sector.

• Strong analytical skills and proficiency in using marketing analytics tools.

• Experienced with Canva & Capcut.

• A strong leader and team player who can lead a large team and handle objective feedback.

• Advanced knowledge of digital marketing platforms and tools.

• Can easily multi-task and work independently with timeline driven and minimum supervision.

• Self-motivated individual with a passion for driving results and continuous improvement.