Digital Marketing Designer

TikTok Pte. Ltd.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

A leading company in the e-commerce space is seeking a UX/UI Designer to enhance its innovative platform. The role involves analyzing user needs, designing creative promotional tools, and collaborating with various teams to deliver top-quality user experiences. Candidates should possess strong design skills and knowledge of market trends.

Qualifications

• 1–3 years of design experience in corporate/agency settings.
• Experience with e-commerce promotion product design cases.
• Strong design theory and professional skills.

Responsibilities

• Deeply analyze TikTok Shop buyer needs and deliver innovative design solutions.
• Lead user and competitor analysis to develop design ideas.
• Collaborate with teams to create high-quality UX/UI designs.

Skills

Design theory

User-centric mindset

Creativity

Adaptability

Education

Degree in UX/UI design, service design, or related fields

Tools

Figma

AI design tools

Job description

Responsibilities

About the Team The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and exciting e-commerce experience to our users.

We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users. Responsibilities:

• Deeply analyze TikTok Shop buyer needs/pain points, delivering innovative promotion design solutions for full-funnel product scenarios (marketing tools, campaigns, promotion touchpoints) to reach the marketing goals, and enhance the user experience.
• Lead user/competitor analysis to explore creative design ideas; communicate plans clearly to cross-functional teams/partners for seamless execution.
• Apply component-based thinking with Figma to ensure design consistency in experience and expression.
• Collaborate with product, operations, and tech teams to develop interactive prototypes and high-quality UX/UI designs, aligning function, interaction, and visuals with marketing goals.

Qualifications

Minimum Qualifications

• Degree in UX/UI design, service design, or related fields; strong design theory and professional skills.
• 1–3 years of design experience in corporate/agency settings; e-commerce promotion product design cases and SEA market trend awareness preferred.
• Required to be proficient in using design software such as figma, and be good at using AI tools to assist in design.
• User-centric mindset with creativity to generate fresh ideas; adaptability to manage shifting priorities and deadlines in dynamic environments.