Digital Marketing Consultant

COGENT MEDIA PTE. LTD.; Singapore; On-site; SGD 40,000 - 75,000; Full time

Job summary

A leading consultancy firm is seeking a resourceful Digital Marketing Consultant to enhance its digital engagement strategies. You will handle digital marketing campaigns, social media management, and content creation while closely collaborating with team members. Candidates should possess strong analytical skills and relevant experience, preferably within an agency or B2B environment.

Qualifications

• Minimum 2 years of relevant digital marketing or communications experience.
• Strong command of written and spoken English; proficiency in Chinese is an added advantage.
• Experience in social media and analytics dashboards.

Responsibilities

• Oversee digital marketing campaigns and manage social media platforms.
• Track and analyse performance metrics and make strategic recommendations.
• Develop and post content on client social media accounts.

Skills

Digital Marketing

Social Media Management

SEO

Content Creation

Analytical Skills

Project Management

Education

Degree or diploma in Marketing, Communications, Business, Digital Media

Tools

WordPress

Canva

Adobe Creative Suite

Job description

Cogent is a boutique consultancy that provides investor relations (IR), public relations (PR), fundraising, crisis communications and corporate communication services to public-listed and private companies. We are looking for a resourceful and results-driven Digital Marketing Consultant to support our growing digital engagement strategies across platforms.

Digital Marketing Consultant

Job Responsibilities:

• Responsible for advancing the Company’s digital marketing capabilities and strategizing and executing digital marketing campaigns.
• Manage, maintain and optimise the Group’s websites, ensuring content is up-to-date, well-structured and aligned with business and branding objectives.
• Oversee the Group’s social media platforms (e.g. LinkedIn, Facebook, Instagram, TikTok, Xiao Hong Shu, etc), including content planning, creation, publishing and community management.
• Develop and post content on client social media accounts where applicable.
• Work closely with colleagues to produce digital content including banners, infographics, videos, presentations and newsletters.
• Track, analyse and report performance metrics (SEO, web traffic, social media engagement, etc.) and make strategic recommendations to improve reach and effectiveness.
• Liaise with vendors or tech support to troubleshoot any technical issues on digital platforms.
• Assess and keep up-to-date with the various AI tools to enable more efficient creation of content or streamlining of work processes.
• Stay updated on the latest digital trends, tools and best practices.
• Assist with other ad hoc duties as assigned.

Job Requirements:

• Looking for self-motivated and hard-working individuals who want to build a career in digital marketing and communications, and digital engagement across web and social media platforms.
• Minimum 2 years of relevant digital marketing or communications experience, preferably in an agency, B2B, or professional services environment.
• Degree or diploma in Marketing, Communications, Business, Digital Media or a related discipline.
• Strong command of written and spoken English. Proficiency in Chinese is an added advantage (to liaise with Chinese-speaking stakeholders and work on Chinese social media platforms).
• Strategic thinker who is hands-on, detail-oriented, and able to manage multiple deadlines independently.
• Experienced in the use of social media platforms, website CMS (e.g. WordPress and others), SEO/SEM, email marketing platforms and analytics dashboards.
• Proficient in design and video-editing using Canva, Adobe Creative Suite or similar content creation tools.
• Singaporeans or Singapore PRs preferred

Interested candidates may email their resume with a recent photograph, stating expected salary and date availability to: [e-mail]

We regret that only shortlisted candidates will be notified.