Digital Marketing (China Market Focus)

HAO BIZCON PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Digital Marketing Executive to develop and manage strategies targeting clients in mainland China. The successful candidate will be responsible for utilizing platforms like WeChat and Baidu to generate leads and build brand presence. Ideal applicants will have digital marketing experience, fluency in Mandarin, and a deep understanding of Chinese business culture.

Benefits

Key role in strategic expansion

Supportive work environment

Opportunity to shape marketing presence

Qualifications

• Native-level proficiency in Mandarin Chinese.
• Proficiency in English for internal communication.
• 1-3 years of experience in digital marketing focusing on mainland China.

Responsibilities

• Develop and execute a digital marketing strategy for mainland China.
• Manage WeChat Official Account including content and community management.
• Plan and manage paid campaigns on Baidu and Tencent.

Skills

Digital marketing experience

Culturally-aware marketing

Hands-on experience with WeChat

Lead generation

Education

Diploma or higher in Marketing, Business Administration, or related field

Tools

WeChat

Baidu

Zhihu

Douyin

Job description

We are looking for a culturally-aware and results-driven Digital Marketing Executive to develop, implement, and manage our digital marketing strategy targeting clients in mainland China and Chinese-speaking clients in Singapore. The ideal candidate will have hands-on experience with China's key digital platforms and a proven ability to generate B2B leads. You will be instrumental in building our brand presence, engaging prospective clients, and driving business growth from this key market segment.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the mainland China market, utilizing platforms such as WeChat (Official Accounts, Mini Programs), Baidu (SEO/SEM), Zhihu (知乎), and Douyin (抖音).
• Create, localize, and manage engaging content in fluent, business-proficient Mandarin Chinese for all our digital channels.
• Manage the company's WeChat Official Account, including content planning, publishing, community management, and lead nurturing.
• Plan and manage paid advertising campaigns on platforms like Baidu PPC and Tencent Ads.
• Conduct keyword research and optimize our online presence for the Baidu search engine (Baidu SEO).
• Establish Hao Bizcon's professional voice on B2B-relevant platforms like Zhihu to build authority and trust.
• Measure and report on the performance of all digital marketing campaigns, analyzing ROI and KPIs specific to the Chinese market.
• Monitor digital trends, competitor activities, and regulations within China to adapt strategies accordingly.

Qualifications and Skills

• Educational Requirement: Diploma or higher in Marketing, Business Administration, Chinese Studies, or a related field.
• Language Skills: Native-level proficiency in written and spoken Mandarin Chinese is essential to create compelling marketing copy and communicate effectively with clients. Proficiency in English is also required for internal communication.
• Experience: 1-3 years of digital marketing experience, with a mandatory focus on the mainland China market.
• Platform Skills: Demonstrable, hands-on experience managing WeChat Official Accounts and running campaigns on Baidu.
• Analytical Skills: Familiarity with Chinese analytics tools and a strong understanding of user behaviour on Chinese platforms.
• Cultural Understanding: Deep understanding of the cultural nuances and business etiquette in China.
• Personal Attributes: A proactive and adaptable individual who can navigate the dynamic and rapidly evolving Chinese digital landscape.

What We Offer

• A key role in the company's strategic expansion into the China market.
• A collaborative, supportive, and forward-thinking work environment that values cross-cultural expertise.
• The opportunity to build and shape the company's marketing presence for a vital market from the ground up.