Digital Marketing Campaign Specialist

Monee SG Private Limited; Singapore; On-site; SGD 42,000 - 54,000; Full time

Job summary

Monee SG Private Limited in Singapore is seeking a proactive Marketing Associate to drive customer acquisition through well planned campaigns, data‑driven insights, and close collaboration with product and BI teams to optimise performance.

You will define campaign objectives, KPIs, and success metrics; track performance and make recommendations to improve outcomes; align initiatives with product launches and promotions; create compelling marketing copy with in‑house creatives; and support ad hoc

Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or related field.
• Internship or project experience in marketing, e‑commerce, or data analysis is a plus.
• Strong analytical, problem‑solving, and structured thinking.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Plan, execute, and track marketing campaigns for customer acquisition.
• Define objectives, KPIs, and success metrics for acquisition.
• Track KPIs and recommend actions to improve outcomes.
• Align campaigns with product launches and promotions to maximize value.
• Collaborate with cross‑functional teams to deliver go‑to‑market execution.
• Create engaging marketing copy and work with creatives to produce assets.
• Assist with ad hoc marketing projects to improve user experience and conversions.

Skills

Analytical skills

Communication skills

Organization

Team collaboration

Excel/Sheets

Education

Bachelor's degree in Marketing, Business, Commerce, or related field

Tools

PowerPoint/Google Slides

Excel

Google Sheets

Job description

About Monee

Monee is a leading digital payments and financial services provider in Southeast Asia, with a growing presence in Latin America. Its mission is to better the lives of individuals and businesses in the region with financial services through technology.

Monee delivers a comprehensive range of digital financial products and services, including mobile wallets, payment processing, credit, banking, and insurtech. By leveraging technology and strategic partnerships, Monee aims to drive greater digital financial inclusion, convenience, and accessibility for individuals and small businesses across Southeast Asia and Latin America.

Monee is part of Sea Limited, a global technology company.

Responsibilities

• Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition.
• Define campaign objectives, KPIs, and success metrics to measure impact on acquisition.
• Track and analyse key performance metrics and make recommendations to improve business outcomes.
• Align campaign priorities with key product launches, commercial promotions to maximise value to users.
• Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution.
• Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns.
• Assist with any other ad hoc marketing projects to improve user experience and conversions.

Requirements

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• Prior internship or project experience in marketing, e-commerce, or data analysis is a plus.
• Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach.
• Strong written and verbal communication skills, with an eye for detail and creativity.
• Organised, able to multi task and pay close attention to details.
• Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets.
• Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes.