Digital Marketing & Brand Manager - Luxury Brand

VELOCE GLOBAL PTE. LTD.; Singapore; On-site; SGD 78,000 - 84,000; Full time

Job summary

A dynamic luxury fragrance house in Singapore is seeking a visionary Digital Marketing & Brand Manager to lead their digital strategies and campaigns as they expand internationally. The ideal candidate will have a robust background in digital marketing, especially within luxury or FMCG sectors, showcasing creativity and analytical skills in executing impactful campaigns. Join a collaborative and fast-paced environment to drive brand awareness and growth through innovative digital solutions.

Benefits

Quarterly bonuses

Potential equity options

Qualifications

• 3-5+ years in digital marketing, content strategy, or campaign management.
• Experience in managing luxury or premium lifestyle brands.
• Proficiency in e-commerce tools and marketing analytics.

Responsibilities

• Lead 360° campaigns for luxury fragrance brand.
• Shape digital strategies and optimize sales performance.
• Manage ambassador and UGC pipeline for growth.

Skills

Digital Marketing

Content Strategy

Campaign Management

Analytical Thinking

E-commerce

Education

Relevant Bachelor's degree

Tools

Shopify

GA4

Klaviyo

Meta Ads

TikTok Ads

Job description

Digital Marketing & Brand Manager - Luxury Brand

• Based in Singapore | Full-time | S$78K–84K OTE + Equity Pathway

"The difference between ordinary and extraordinary is that little extra."
If you get chills from that quote and live for luxury brand-building, let’s talk. We’re a fast-growing Singapore fragrance house redefining premium scents for homes and hospitality. As we prepare for international expansion, we need a visionary Digital Marketing & Brand Manager to architect our digital dominance.

Compensation & Benefits

• Base salary: S$5,500/month.
• Quarterly bonuses: Up to S$4,500/quarter (S$12,000 - 18,000/year), tied to performance.
• Total potential compensation: S$78,000 - 84,000+ annually.
• Potential for future equity or long-term incentive options as the company scales.

Why You’ll Love This Role

• Lead 360° campaigns for a beloved local brand with international ambitions.
• Shape launches, collaborations, and digital strategies for a high-growth luxury niche.
• Work directly with founders who value creativity, agility, and data-driven results.
• Build a portfolio of standout work across e-commerce, social, and experiential marketing.

Your Impact:

Strategy & Performance

• Plan and execute pre-launch to post-launch campaigns (TikTok Shop, Shopee, Lazada, Shopify).
• Optimise UX, CRO, and sales performance with data-backed decisions (ROAS, GA4, Klaviyo).
• Conduct competitor analysis to refine brand positioning and creative angles.

Content & Social Mastery

• Lead content strategy for IG, TikTok, Xiaohongshu (Little Red Book), ensuring premium storytelling.
• Collaborate with creators, freelancers, and agencies to elevate visual and tonal consistency.
• Grow our Xiaohongshu presence through UGC, KOL partnerships, and local relevancy.

Community, Influence & Launches

• Grow and manage our ambassador, affiliate, and UGC pipeline.
• Coordinate with ambassador and affiliate programs to drive organic reach.
• Host brand livestreams to engage the community, launch products, and deepen brand connection.
• Lead collaboration and gifting campaigns tailored to luxury positioning.

Brand Collaborations & Events

• Lead monthly brand events/collabs (e.g. pop-ups, partner brand collabs).
• Plan full-funnel campaigns: concept, product integration, engagement, and sales.
• Ensure all activations are aligned with luxury market standards and deliver positive ROI.
• Collaborate with partner brands in beauty, fashion, wellness, or lifestyle.

Who You Are

• 3-5+ years in digital marketing, content strategy, or campaign management.
• Experience managing mid to high-end luxury or premium lifestyle brands is essential.
• Experience in beauty/lifestyle/FMCG products.
• Familiarity with influencer outreach & UGC content.
• Deep understanding of multi-channel ecommerce and launch planning.
• Proficient in Shopify, paid ads (Meta, TikTok), and marketing tools (GA4, Klaviyo, etc.).
• Analytical mindset with a creative spirit; thrives in a fast-paced, founder-led team.
• Highly organised, self-motivated, and obsessed with driving results.
• A natural storyteller who blends creativity with data-driven decision making.
• Comfortable managing multiple projects in a fast-paced startup environment.
• Passionate about building brands that resonate and grow sustainably.

Why Join Us?

• Lead marketing for a beloved local brand with international ambitions.
• Build a portfolio of 360° campaigns across luxury, ecommerce, and cultural platforms.
• Work closely with founders who value creativity, agility, and excellence.
• Enjoy a collaborative culture that rewards innovation and ownership.

Apply Like a Standout Candidate

Send us:

1. Your LinkedIn/CV
2. A 90-second Loom video pitching:

"How you’d make our next launch stop scrolls in 3 seconds"

1. 1-2 campaign samples where data met creativity

→ [e-mail]
Priority deadline: 31 July 2025

P.S. No generic cover letters, impress us with your pitch.