Digital Marketing and Sales Strategist

Bridge Et Al.; Singapore; Remote; USD 60,000 - 80,000; Full time

Job summary

A dynamic platform company is seeking a Digital Marketing Specialist to develop and implement marketing strategies aimed at enhancing client engagement and acquisition. The ideal candidate should have a Bachelor's degree and proven experience in digital marketing within a tech or start-up environment. Responsibilities include optimizing sales funnels and conducting market research, as well as leveraging various digital marketing channels for lead generation.

Qualifications

• Proven experience in digital marketing and online sales.
• Familiarity with data analytics tools for campaign measurement.
• Self-motivated with a creative mindset.

Responsibilities

• Develop and implement digital marketing strategies.
• Optimize online sales funnels using analytics.
• Conduct market research for client acquisition.

Skills

Digital marketing

Data analysis

Sales presentation

CRM proficiency

Education

Bachelor's degree in Marketing or Business

Tools

Digital marketing tools

CRM

Job description

Job Location

Pune, India (Remote)

About Us

At Bridge Et Al (BEA), our mission is to revolutionize how organizations tap into expertise and how experts engage with impactful projects. We aim to create a dynamic platform bridging organizations and experts, fostering collaboration and innovation in the gig economy.

Our vision is to lead the evolution of the freelance landscape, enabling experts to find projects aligned with their skills and passions, and providing organizations seamless access to specialized knowledge for strategic initiatives. We envision a world with no geographic boundaries where expertise and meaningful work thrive through collaboration.

We are committed to creating a global ecosystem that facilitates connections, growth, learning, and mutual success. We empower freelance experts in Strategy, Change Management, Transformation, Human Resources, and Digitization by showcasing talents, matching with like-minded organizations, and enabling impactful contributions.

Through innovation, integrity, and inclusivity, we strive to propel the gig economy forward, making it a dynamic force for progress. Our goal is to be the preferred platform for organizations seeking expertise and experts seeking purposeful collaborations, fostering an environment of collaboration, innovation, and positive change.

Job Responsibilities

1. Develop and implement a comprehensive digital marketing and sales strategy to attract, engage, and convert potential clients.
2. Develop and optimize online sales funnels, leveraging data analytics to improve conversion rates.
3. Identify growth opportunities through data-driven analysis and A/B testing.
4. Conduct market research to identify target industries, sectors, and companies for client acquisition.
5. Utilize digital marketing channels such as email, social media, SEO, SEM, content marketing, and webinars to generate leads.
6. Build and maintain a pipeline of prospective clients through effective lead-generation tactics.
7. Build relationships with key decision-makers, understanding their hiring needs and pain points.
8. Deliver sales presentations, product demonstrations, and proposals to showcase the platform's value.
9. Collaborate with marketing to create relevant content for potential clients.
10. Monitor and analyze campaign effectiveness, adjusting strategies as needed.
11. Attend industry events and networking opportunities to expand reach.
12. Provide excellent customer service, addressing inquiries and resolving concerns.

Qualifications and Experience

1. Bachelor's degree in Marketing, Business, or related field.
2. Proven experience in digital marketing and online sales, preferably in a tech or start-up environment.
3. Familiarity with data analytics tools for campaign measurement.
4. Proficiency in digital marketing tools, CRM, and sales automation platforms.
5. Strong understanding of current digital marketing trends and best practices.
6. Self-motivated with a creative mindset for innovative growth strategies.
7. Knowledge of the recruitment or hiring industry is advantageous.

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