Digital Marketing and Demand Generation Assistant

BUSINESS EDGE PERSONNEL SERVICES PTE LTD; Singapore; On-site; SGD 39,000 - 55,000; Full time

Job summary

BUSINESS EDGE PERSONNEL SERVICES PTE LTD is seeking a Campaign Execution and Paid Media Support role in Singapore to assist with digital campaigns across social media, search, and display. The position involves audience targeting, campaign monitoring, and performance reporting to optimize culture programming initiatives.

You will build nurture flows, support CRM tools, and coordinate with cross-functional teams to ensure assets align with campaign briefs and brand guidelines.

Qualifications

• Interest in Arts Management, Communications, Public Policy, or a related field.
• Experience in proof reading, content loading, administrative support, or programme coordination is preferred.
• Strong organisational skills with meticulous attention to detail and accuracy.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse stakeholders in a professional and collaborative manner.
• Strong collaborative approach with the ability to work effectively within cross-functional teams.
• Proficiency in Microsoft Office Suite and experience with digital platforms.
• Adaptability and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Assist in setting up, scheduling, and trafficking paid digital campaigns across social, search, and display.
• Support audience segmentation and targeting parameters across ad platforms.
• Monitor live campaigns for pacing, spend, and delivery issues; flag anomalies to the team.
• Build and schedule email marketing sends and automated nurture flows.
• Support list segmentation and hygiene within marketing databases to improve targeting.
• Assist with A/B testing of subject lines, creatives, and CTAs to boost engagement.
• Coordinate with designers to source ad creative and assets; ensure brand alignment.
• Conduct light SEO tasks such as keyword research and metadata tagging to improve discoverability.
• Maintain records of campaign assets, versions, and platform access.

Skills

Organisational skills

Attention to detail

Communication skills

Cross-functional collaboration

Microsoft Office Suite

Digital platforms

Problem-solving

Tools

CRM tools

Job description

Campaign Execution and Paid Media Support

Assist in setting up, scheduling, and trafficking paid digital campaigns (social mediaads, search/SEM, display) aimed at driving Culture Pass sign-ups and credit usage.

Support audience segmentation and targeting parameters across ad platforms, in line with campaign briefs.

Monitor live campaigns for pacing, spend, and delivery issues, flagging anomalies to the wider team.

Marketing Automation and CRM Support

Build and schedule email marketing sends and automated nurture flows using the organisation's marketing automation/CRM tools.

Support list segmentation, tagging, and hygiene within the marketing database to improve targeting accuracy.

Assist with A/B testing of subject lines, creative, and calls-to-action to improve engagement rates.

Performance Analytics and Reporting

Track and compile campaign performance data (impressions, clicks, conversions, cost-per-acquisition, credit redemption rates) from platforms such as Meta Ads, Google Ads, and analytics tools.

Prepare regular demand generation dashboards and performance summaries to support decision-making.

Support A/B testing analysis and basic funnel/conversion tracking to identify opportunities for optimisation.

Digital Presence and Asset Coordination

Coordinate with designers and creative teams to source and organise ad creative, banners, and campaign assets, ensuring alignment with campaign briefs and brand guidelines.

Support search engine optimisation (SEO) tasks such as keyword research and metadata tagging to improve organic discoverability.

Maintain organised records of campaign assets, creative versions, and platform access/credentials.

Demand Generation Insights

Conduct light-touch research into audience behaviour, market trends, and competitor digital activity to inform campaign planning.

Support the team in identifying and testing new digital channels or tactics to sustain audience engagement with arts and culture programming. Assist with maintaining a demand generation calendar, tracking campaign timelines and deliverables.

Requirements

• Interest in Arts Management, Communications, Public Policy, or a related field.
• Experience in proof reading, content loading, administrative support, or programme coordination is preferred.
• Strong organisational skills with meticulous attention to detail and accuracy.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse stakeholders in a professional and collaborative manner.
• Strong collaborative approach with the ability to work effectively within cross-functional teams and contribute to a positive working environment.
• Proficiency in Microsoft Office Suite and experience with digital communication platforms.
• Adaptability and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.

Salary: $3500 - 4960/Month

Location: City Hall

Working Hours: Mon- Thu: 9.00am to 6.30pm Fri:9.00 to 6.00pm

Duration: 3 Months (may be able to extend)

EA License No.: 96C4864

Reg. No.: R22110485 (Shanice Lim Xin Ni)