Digital Marketing Analyst

NEXTLABS INTERNATIONAL PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

NEXTLABS is seeking a Marketing Specialist to create engaging content for social media, blogs, and campaigns. The role involves video editing and market research to enhance client engagement. Ideal candidates will have a bachelor's degree in marketing and skills in graphic design and SEO.

Qualifications

• Bachelor's degree in marketing or related field.
• Proficient in social media and analytics tools.
• Experience in email campaign management.

Responsibilities

• Create content for social media, blog, and campaigns.
• Edit videos for solution showcases and demonstrations.
• Conduct account and market research for lead generation.

Skills

Graphic design

SEO

SEM

Social media management

Video editing

Education

Bachelor's degree in marketing, communications, business, or a related field

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Canva

Premiere Pro

WordPress

Job description

NextLabs (www.nextlabs.com) is the leading provider of information risk management (IRM) software for large enterprises. Our customers include many prominent enterprises in Aerospace & Defense, Financial Services, and High-Tech Manufacturing and Engineering industries. NextLabs partners with industry leaders such as SAP, Microsoft, IBM, HCL Axon, and CSC to deliver industry-focused solutions to meet customers' governance, risk, and compliance requirements.

As our business continues to grow, we need to refine our marketing approach to meet the needs of an expanding client base in the face of increasing competition.

Responsibilities include:

· Create and design new content for NextLabs social media, YouTube channel, blog, and other marketing communications

· Video editing for solution use case videos, feature demonstration videos, and other long-form style videos

· Write and proofread content for the NextLabs blog, website, and resource papers

· Create and curate content for digital marketing campaigns

· Conduct account and market research to better understand target audience needs for lead generation campaigns

· Collaborate with subject matter experts to gather technical information and translate it into engaging, compelling, and informative content for various marketing channels, including website, social media, email, and resource papers

Qualifications:

· Bachelor's degree in marketing, communications, business, or a related field

· Proficient in use of social media platforms, management tools, and analytics

· Experience with implementation and use of email campaign management tools

· Demonstrable graphic design skills (Illustrator, Photoshop, InDesign, and Canva)

· Able to edit videos in Premiere Pro

· Experience writing in longform and blog style format

· Proficient knowledge of SEO and SEM

· Able to write about technical topics to an uninformed audience

· Basic knowledge of WordPress tools, both blog and web builder

· Willingness to learn how to use new tools and programs

· Bonus if you have experience with the Avada or Elementor theme for WordPress

Interested candidates may email resume [e-mail].