DIGITAL MARKETING

NANYANG BEAUTY PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the beauty sector seeks a Digital Marketer responsible for managing online marketing campaigns. The role includes developing marketing strategies, SEO, content creation, and performance analytics to enhance brand presence. Ideal candidates will possess a relevant degree and experience in digital marketing.

Qualifications

• 1-3 years of experience in digital marketing or related roles.
• Certifications in Google Ads, Facebook Blueprint, or HubSpot preferred.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and execute digital marketing strategies to achieve business goals.
• Optimize website content and manage PPC campaigns.
• Create and manage content across social media platforms.

Skills

SEO

PPC

Email Marketing

Social Media Strategies

Content Creation

Analytical Mindset

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Google Ads

Meta Business Suite

SEMrush

Mailchimp

Google Analytics

Canva

Photoshop

Job description

Job Description:

As a Digital Marketer is responsible for planning, implementing, and managing online marketing campaigns to promote a company’s products or services. They leverage digital channels such as social media, email, search engines, and websites to enhance brand awareness, drive traffic, and generate leads or sales.

Key Responsibilities:

Digital Strategy & Campaign ManagementDevelop and execute digital marketing strategies to achieve business goals.
Plan and manage online advertising campaigns (Google Ads, social media ads, etc.).
Analyze market trends and customer insights to optimize campaigns.

Social Media MarketingCreate and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
Engage with audiences and monitor social media performance.
Develop influencer partnerships and collaborations.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)Optimize website content for search engines to improve rankings.
Conduct keyword research and apply SEO best practices.
Manage PPC (pay-per-click) campaigns to drive traffic and conversions.

Content MarketingCreate and distribute engaging blog posts, videos, emails, and infographics.
Develop email marketing campaigns and newsletters.
Ensure content aligns with brand voice and marketing goals.

Analytics & Performance TrackingUse tools like Google Analytics, Facebook Insights, and other platforms to track campaign performance.
Generate reports on website traffic, conversion rates, and ROI.
Make data-driven decisions to optimize marketing efforts.

Job Requirements:

Education & Experience:Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-3 years of experience in digital marketing or related roles.
Certifications in Google Ads, Facebook Blueprint, or HubSpot (preferred).

Skills & Competencies:Strong knowledge of SEO, PPC, email marketing, and social media strategies.
Experience with digital marketing tools like Google Ads, Meta Business Suite, SEMrush, and Mailchimp.
Proficiency in content creation, copywriting, and graphic design basics (Canva, Photoshop, etc.).
Analytical mindset with experience using Google Analytics and other tracking tools.
Ability to manage multiple projects and meet deadlines.

Personal Qualities:Creative thinker with a passion for digital trends.
Strong problem-solving and decision-making skills.
Excellent communication and teamwork abilities.
Self-motivated and results-driven