Digital Marketing

SERENITY CASKET & FUNERALS PTE. LIMITED; Singapore; On-site; SGD 48,000 - 66,000; Full time

Job summary

A local funeral services company in Singapore seeks a Digital Marketing Specialist to develop and implement effective marketing campaigns. Candidates should have 2-3 years of digital marketing experience, proficiency in SEO/SEM, and strong analytical skills. You'll manage the website and collaborate with the marketing team, ensuring a consistent brand presence online.

Qualifications

• Minimum 2-3 years of experience in digital marketing.
• Proficient in SEO, SEM, social media, and email marketing.
• Excellent analytical and problem-solving skills.

Responsibilities

• Develop and implement digital marketing campaigns.
• Manage and optimise the company's website for conversions.
• Analyse performance data for continuous improvement.

Skills

Digital marketing campaign management

Search engine optimisation (SEO)

Search engine marketing (SEM)

Social media marketing

Email marketing

Data analysis

Copywriting

Job description

What you'll be doing

1. Develop and implement effective digital marketing campaigns across various channels such as social media, search engine marketing, and email marketing
2. Manage and optimise the company's website to improve user experience and drive conversions
3. Analyse website and campaign performance data to identify opportunities for improvement and make data-driven decisions
4. Collaborate with the broader marketing team to ensure consistent brand messaging and a cohesive marketing strategy
5. Stay up-to-date with the latest digital marketing trends and best practices to continuously enhance the company's online presence

What we're looking for

1. Minimum 2-3 years of experience in digital marketing, with a strong track record of delivering successful campaigns
2. Proficient in search engine optimisation (SEO), search engine marketing (SEM), social media marketing, and email marketing
3. Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations
4. Proven experience in managing and optimising website content and performance
5. Strong creative and copywriting skills to develop engaging and effective digital content