Digital Marketer Executive (6 Months renewable contract)

Management Development Institute of Singapore; Singapore; On-site; USD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic digital marketing professional to drive innovative online campaigns. In this role, you'll be responsible for planning and executing digital and social media strategies across various platforms, including Facebook, Instagram, and Google. Your expertise will help optimize marketing budgets, analyze campaign performance, and enhance lead generation efforts. This position offers the opportunity to work in a collaborative environment, leveraging emerging digital trends and tools to elevate the organization's marketing initiatives. If you are passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• Minimum Degree holder in Marketing/Business Management or relevant field.
• Proven working experience in digital and social media marketing.

Responsibilities

• Manage day-to-day digital and social media campaigns including planning and deployment.
• Review and report performance of online marketing campaigns.

Skills

Digital Marketing

Social Media Marketing

Google Ads

Facebook Ads

LinkedIn Ads

SEO

CRM Analysis

Education

Degree in Marketing

Degree in Business Management

Tools

Meta Business Suite

Google Analytics

Google Search Console

Mailchimp

Job description

Job Description

• Responsible for day-to-day digital and social media campaign initiatives, including planning, optimising, copywriting and deployment
• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, Google, and LinkedIn
• Review and report the performance of online marketing campaigns and activities
• Manage and track approved marketing budget and spending and analyse ROI
• Responsible for developing and executing online marketing strategies and proposals, including but not limited to emerging digital trends/tools and new technologies
• Competitor's analysis and planning of new digital and social media marketing strategies & bidding
• Analysing Google Search Console and proposing changes and fixes to ensure the website is search engine friendly and has no errors
• Propose the audience segments according to the school's marketing requirements
• Creating content for weekly email marketing campaigns at MDIS
• Regular CRM analysis closely monitors sales performance and works with the sales team to optimise online campaigns
• Responsible for managing local and international marketing campaigns and lead generation at MDIS
• An understanding of Google SEO, search engine algorithms, and ranking methods will be a plus

Qualifications

• Minimum Degree holder in Marketing/Business Management or relevant field
• Proven working experience in digital and social media marketing
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics and Google Search Console analysis and tracking
• Possess a good attitude and works well with others
• Experience in the Education industry is an added advantage

Software Requirement

• Meta Business Suite/Ads Manager
• LinkedIn Ads Manager
• Google Ads
• Google Analytics
• Google Search Console
• Mailchimp