Digital Marketer

GG; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

GG is seeking a Digital Marketer with a keen eye for aesthetics and storytelling to craft visually compelling content for social media. The role involves designing static posts, videos, and stories that reflect a fashion-forward identity and turn concepts into scroll-stopping visuals.

You will plan, shoot, edit, and optimize content across Instagram, Facebook, TikTok, and more while maintaining brand consistency and engaging with the online community.

Qualifications

• Experience creating visual content for fashion or lifestyle brands.
• Proficient in planning, shooting, editing video content (shorts, reels, stories).
• Strong understanding of social media algorithms and best practices.

Responsibilities

• Social Media Design: create visual assets for Instagram, Facebook, TikTok using Creative Suite and Canva.
• Content Planning and Creation: plan, shoot, and edit high-quality videos, reels, stories and photos.
• Influencer Marketing: identify and collaborate with influencers to expand reach and authenticity.
• Community Engagement: interact with followers and manage brand conversations.
• Analytics and Reporting: track content performance to optimize campaigns.
• Trend Spotting: stay ahead of trends and incorporate into strategy.
• Brand Consistency: ensure content aligns with brand voice and visuals.
• CRM: handle pre/post-sale customer support via email and DMs.
• Email Marketing: design and run campaigns via platforms like Mailchimp or HubSpot.

Skills

Social media design

Content planning

Influencer marketing

Community engagement

Analytics

Trend spotting

Brand consistency

CRM

Email marketing

Tools

Adobe Creative Suite

Canva

Adobe Premiere Pro

CapCut

Job description

We're looking for a skilled Digital Marketer with a strong eye for aesthetics and a passion for storytelling through digital design. The ideal candidate will have hands‑on experience designing visually compelling content for social media, including static posts, videos, and stories that reflect our fashion‑forward identity. If you have experience turning concepts into scroll‑stopping visuals and know how to craft a consistent brand story through content, we want to hear from you.

Key Responsibilities

• Social Media Design: Skilled in creating visual assets for Instagram, Facebook, TikTok, etc. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Canva
• Content Planning and Creation: Plan, shoot, and edit high-quality videos, reels, stories and photos that align with our brand aesthetic and resonate with our target audience.
• Influencer Marketing: Identify and collaborate with influencers and content creators to expand our reach and create authentic partnerships.
• Community Engagement: Interact with our followers, respond to comments/messages, and foster a vibrant online community.
• Analytics and Reporting: Track and analyze content performance to optimize campaigns and identify new growth opportunities.
• Trend Spotting: Stay ahead of social media trends and incorporate them into our strategy.
• Brand Consistency: Ensure all content aligns with our brand voice, values, and visual identity.
• CRM: Handle pre- and post‑sale customer support via email, social DMs, and CRM tools, ensuring timely and brand‑aligned responses.
• Email Marketing: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) to design and execute campaigns such as abandoned cart recovery, promotional newsletters.

Qualifications

• Skilled in creating visual assets, ideally with proven experience in fashion or lifestyle brands.
• Expertise in creating, editing, and optimizing video content using tools like Adobe Premiere Pro, Canva, Capcut, or similar software.
• Strong knowledge of TikTok, Instagram, and Facebook algorithms, trends, and best practices.
• Experience managing influencer campaigns and partnerships.
• Excellent communication and storytelling skills.
• Creative, organized, and able to manage multiple projects in a fast‑paced environment.