Digital Growth Lead

Coca-Cola Beverages Singapore, Malaysia & Brunei; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Digital Growth Lead responsible for scaling and optimizing their eB2B platform in Singapore. The role involves executing sales strategies, managing digital marketing initiatives, and ensuring excellent customer experiences through effective operations. The ideal candidate will have a background in Sales or Trade Marketing and possess strong digital competencies.

Qualifications

• 4 - 6 years of experience in Sales, Trade Marketing, Digital Product Management.
• Industry experience in FMCG or similar industry is a plus.

Responsibilities

• Manage eB2B rollout across the full retail universe.
• Plan and drive digital trade marketing initiatives.
• Track KPIs using marketing automation tools.
• Lead capability content rollout and provide training.

Skills

Commercial Knowledge

Project Management

Digital sales

Business Acumen

Education

Bachelor’s Degree in Business Management

Job description

As Digital Growth Lead, you will be responsible for scaling and optimizing our eB2B platform in Singapore. You’ll lead growth through customer acquisition, engagement, and retention strategies while executing efficient market operations and digital trade marketing campaigns. This role is at the intersection of sales execution, change management, commercial operations, performance marketing, and customer experience, ensuring seamless retailer journeys and digital ecosystem adoption.

Job Scope:

1. eB2B Rollout & Operations Management

• Accelerate eB2B rollout across the full addressable retail universe in Singapore.
• Manage and coach field ops for retailer onboarding and adoption.
• Ensure customer service excellence (NPS) and SLA adherence through daily market ops oversight

2. Digital Growth Strategy & Execution

• Plan and drive market-level digital trade marketing initiatives (campaigns, promos) to acquire and retain retailers.
• Define and execute end-to-end campaigns across digital and traditional channels (chatbots, WhatsApp, SMS, push notifications, telesales).
• Collaborate with content teams and agencies to deliver timely, targeted communications.

3. Performance & Analytics

• Track KPIs (Onboarded Outlets, MAU, CTR, conversions, adoption, app usage, etc.) using marketing automation tools
• Share insights and updates with field and central teams to continuously improve performance.

4. Customer Experience & Capability Building

• Lead the creation and rollout of capability content for field teams, retailers, and distributors.
• Support change management by providing training, collecting feedback, and closing execution gaps.
• Identify operational issues or tech gaps and liaise with cross-functional teams for resolution.

Qualifications

You will need to have:

• Education: Minimum a Bachelor’s Degree in Business Management or equivalent.
• Experience: 4 - 6 years of experience in Sales, Trade Marketing, Commercial, RTM, Digital Product Management or Execution.
• Industry experience in FMCG or similar industry is an added advantage

Some of the competencies we are looking for:

• Commercial Knowledge
• Commercial Digital Enablers Knowledge
• Operations/logistics basic processes
• Project Management
• Sales
• Digital sales
• Strong capability coach
• Basic understanding of eCommerce
• Business Acume

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world, and to make a difference.

We act with a growth mindset, take an expansive approach to what is possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile - and value how we work as much as what we’ve achieved.

We believe that our culture is one of the reasons our company has continued to thrive for over 137 years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national, origin, religion, sexual orientation, gender identity, and/or expression. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.