Digital & CRM Analyst (eDM, Reporting)

PERSOLKELLY SINGAPORE PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading recruitment firm in Singapore is looking for a digital marketing specialist to enhance their CRM platform and execute marketing campaigns. The role requires a minimum degree and 2-3 years of digital marketing experience. Responsibilities include supporting digital retail, leading CRM programs, and utilizing data analytics. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• 2-3 years of experience in digital marketing with a strong performance marketing track record.
• Proficient in CRM and marketing platforms.
• Ability to manage multiple projects and deadlines under pressure.

Responsibilities

• Support and enhance digital retail and CRM platform.
• Design and execute email marketing campaigns.
• Lead the development of structured CRM programs.

Skills

Digital marketing

CRM proficiency

Data analytics

Email marketing

Project management

Education

Minimum Degree qualifications

Tools

ActiveCampaign

SalesForce

MS Office

Job description

Roles and Responsibilities -

• Support and enhance digital retail and CRM platform across the group. Partner with users and developers to deliver top-tier features and user experience. Provide training, document processes, and handle internal support queries.
• Design and execute email marketing campaigns using centralized databases, incorporating segmentation and marketing automation.
• Oversee and maintain centralized databases across platforms, ensuring seamless and timely data synchronization from core systems (e.g. Salesforce).
• Lead the development and deployment of structured, high-impact CRM programs.
• Utilize data analytics to optimize customer and user experiences across all platforms.
• Create quarterly customer profiles for brand marketing teams to identify key trends and opportunities.
• Generate and present digital performance reports—weekly, monthly, and quarterly—including metrics on conversions, social media engagement, market audits, industry trends, and media effectiveness.
• Monitor and report on brand satisfaction and share of voice using online data (e.g. Google), tailored by brand and market segment on a monthly basis.

Requirements-

• Minimum Degree qualifications with 2 – 3 years in digital marketing or systems with proven track records of performance marketing experience
• Able to excel under pressure with the ability to manage concurrently projects and multiple deadlines
• Result-oriented problem solver and team-player
• Willingness to learn and excel
• Proficient in CRM and Marketing Platforms (e.g. ActiveCampaign, SalesForce, etc.) and MS Office applications
• Passionate about all things digital: eager to learn and try new digital marketing technologies and methodologies

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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