Digital Content Creator

Marketing Institute Of Singapore; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital marketing institute in Singapore is seeking a Digital Content Creator to design and produce high-quality digital content. You will create graphics, videos, and interactive materials, collaborating with various teams to align content with organizational goals. Ideal candidates will have experience in multimedia tools and a creative mindset, essential for engaging digital content that resonates with target audiences.

Qualifications

• Proven experience in digital content creation.
• Proficiency in using multimedia software and tools.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Collaborate with experts to create digital content.
• Plan and produce educational videos.
• Design graphics and interactive materials.

Skills

Creativity

Attention to detail

Proficiency in Adobe Creative Suite

Knowledge of educational technology

Education

Graduate of Lasalle or NAFA

Tools

Camtasia

Articulate

Job description

Position Summary: The Digital Content Creator plays a crucial role in conceptualizing, designing, and producing engaging and relevant digital content for various platforms and audiences. This position involves creating a wide range of content, including graphics, videos, social media posts, blog articles, and interactive materials. The Digital Content Creator collaborates with cross-functional teams, marketing professionals, and subject matter experts to ensure the production of high-quality content that aligns with the organization's goals and resonates with the target audience.

Responsibilities:

Digital Content Development:

• Collaborate with subject matter experts to understand the learning objectives and requirements for each digital content project.

• Design and create digital content, including educational videos, animations, graphics, infographics, interactive elements, and multimedia resources.

• Ensure digital content is pedagogically sound, visually appealing, and aligns with instructional goals and learning outcomes.

Video Production:

• Plan, script, and storyboard educational videos, ensuring a clear and engaging narrative.

• Record and edit video footage, adding animations, graphics, and visual effects as needed.

• Optimize videos for different platforms and devices, considering file size, resolution, and accessibility.

Graphic Design and Animation:

• Create visually appealing graphics and infographics to convey complex concepts and information in an easy-to-understand manner.

• Develop animated content, such as explainer videos and interactive simulations, to enhance the learning experience.

Interactive Content Creation:

• Design and develop interactive materials, including quizzes, assessments, and gamified learning activities.

• Utilize educational technology and authoring tools to create interactive learning experiences.

Content Distribution and Promotion:

• Collaborate with marketing teams to strategize and execute content distribution across various channels, including social media, email marketing, and content partnerships.

• Promote content through online communities, forums, and influencer networks to increase reach and engagement.

Quality Assurance and Review:

• Conduct quality checks on digital content to ensure accuracy, consistency, and adherence to educational standards.

• Seek feedback from educators and stakeholders to improve content and address any potential issues.

Visual Branding and Consistency:

• Ensure consistency in visual branding across all digital content, adhering to brand guidelines and style standards.

• Collaborate with the design team to maintain brand coherence in all visual assets.

Content Management:

• Organize and maintain a content library, making it easily accessible to relevant stakeholders.

• Update and refresh existing content to reflect changes in marketing objectives or industry trends.

Collaboration and Communication:

• Collaborate with cross-functional teams, including marketing, design, and subject matter experts, to gather input and feedback for content development.

• Communicate effectively with stakeholders to align content with organizational goals and messaging.

Qualifications:

• Graduate of Lasalle, NAFA preferred or proven experience in digital content creation.

• Proficiency in using multimedia software and content creation tools (e.g., Adobe Creative Suite, Camtasia, Articulate, etc.).

• Working knowledge of digital media trends, visual design principles, and educational technology.

• Attention to detail and a commitment to producing high-quality, error-free content.

• Creativity and innovation in developing interactive and engaging digital content.

• Ability to work independently and as part of a team, managing multiple projects and deadlines.