Digital Campaign Strategist

BENCHMARKING PTE. LTD.; Singapore; On-site; SGD 60,000 - 75,000; Full time

Job summary

Benchmarking Pte Ltd seeks a Digital Campaign Strategist to plan and execute creative, results-driven digital marketing campaigns for clients in Singapore. You will develop strategies across TikTok and Xiaohongshu, coordinating with KOLs and creators to maximize engagement and conversions.

Responsibilities include budgeting, timeline planning, KPI definition, and cross-functional collaboration. Strong English with Chinese skills are advantageous, and 0–2 years of experience is welcomed.

Qualifications

• 0–2 years of experience in Digital Marketing, Social Media Marketing, or Campaign Management.
• Strong understanding of TikTok and Xiaohongshu platforms.
• Experience in KOL/influencer marketing and data-driven optimization.

Responsibilities

• Develop and execute digital campaign strategies across TikTok and Xiaohongshu to drive client engagement and conversions.
• Plan campaign concepts, content strategies, timelines, and KPIs to meet client objectives.
• Collaborate with KOLs, KOCs, influencers, and content creators to enhance campaign reach and impact.
• Monitor campaign performance using data analysis to provide actionable insights for continuous improvement.
• Manage campaign budgets and ensure timely execution of all campaign activities.
• Coordinate with clients and internal teams to deliver successful digital marketing campaigns.
• Stay updated on the latest social media trends and formats to maintain competitive advantage.

Skills

Digital Marketing

Social Media Marketing

Campaign Management

TikTok

Xiaohongshu

KOL/Influencer Marketing

Data Analysis

Communication

Project Management

Job description

Company Overview

Benchmarking Pte Ltd is a Singapore-based digital marketing and technology company specializing in TikTok and Xiaohongshu marketing, influencer campaigns, and AI-driven marketing automation to help brands grow in the digital commerce era.

Job Summary

We are looking for a Digital Campaign Strategist to plan and execute creative, results-driven digital marketing campaigns for our clients.

Responsibilities

• Develop and execute digital campaign strategies across TikTok and Xiaohongshu to drive client engagement and conversions
• Plan campaign concepts, content strategies, timelines, and KPIs to meet client objectives
• Collaborate with KOLs, KOCs, influencers, and content creators to enhance campaign reach and impact
• Monitor campaign performance using data analysis to provide actionable insights for continuous improvement
• Manage campaign budgets and ensure timely execution of all campaign activities
• Coordinate closely with clients and internal teams to deliver successful digital marketing campaigns
• Stay updated on the latest social media trends, content formats, and digital marketing strategies to maintain competitive advantage

Preferred competencies and qualifications

• 0-2 years of experience in Digital Marketing, Social Media Marketing, or Campaign Management
• Strong understanding of TikTok and Xiaohongshu platforms
• Experience in KOL/influencer marketing
• Strong analytical skills applied to campaign data and performance metrics
• Effective communication and project management skills to handle multiple campaigns independently
• Creative, proactive, and results-oriented mindset
• Good command of English; Chinese language skills are an advantage