Digital Analyst & Performance Marketing Specialist

PLAZA PREMIUM LOUNGE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading hospitality company in Singapore is seeking a Digital Marketing Specialist to manage and optimise paid acquisition channels. The ideal candidate will have at least 3 years of experience in digital marketing and analytics, with a strong focus on Google Ads and data-driven campaign planning. This role involves analyzing customer segments and optimizing the booking funnel to enhance conversions.

Qualifications

• At least 3 years’ experience in digital marketing or analytics, preferably in travel or hospitality.
• Hands-on experience with Google Ads, Meta Ads, and/or affiliate platforms.
• Proficient in GA4, Google Tag Manager, Looker Studio (or equivalent).

Responsibilities

• Plan, manage, and optimise paid acquisition channels.
• Track and report on campaign and web performance.
• Analyse booking funnel performance and identify drop-off points.

Skills

Digital marketing

Data analytics

Google Ads

Meta Ads

Conversion rate optimization

A/B testing

Tools

GA4

Looker Studio

Power BI

Google Tag Manager

Job description

Job Description

1. Performance Marketing & Channel Execution

• Plan, manage, and optimise paid acquisition channels, including Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms
• Run and optimise SEM initiatives with strong attention to CTR, CPC, CPA, and ROAS
• Coordinate with affiliate networks to grow publishers, and maximise reach and conversions
• Collaborate with content and creative teams to develop ad copies, landing pages, and campaign assets

2. Data Analytics & Reporting

• Track and report on campaign and web performance, i.e. traffic, conversions, funnel behaviour, bounce rates, channel attribution, etc.
• Build dashboards using GA4, Looker Studio, Power BI or similar tools to visualise KPIs for internal stakeholders
• Support data-driven campaign planning with predictive models, historical trends, and A/B testing

3. Conversion & Booking Funnel Optimisation

• Analyse booking funnel performance and identify drop-off points or friction
• Recommend and support A/B tests, landing page improvements, and CRO strategies in coordination with UX and tech teams
• Align efforts with revenue and product teams to match demand with offer strategy

4. Segmentation & Targeting

• Analyse customer segments, i.e. first-time vs. repeat bookers, markets, membership, channels/sources, etc.
• Provide insights for audience targeting and personalisation efforts
• Help refine retargeting and lookalike strategies based on user behaviour and engagement patterns

Job Requirement

• At least 3 years’ experience in digital marketing or analytics, preferably in travel or hospitality
• Hands-on experience with Google Ads, Meta Ads, and/or affiliate platforms
• Proficient in GA4, Google Tag Manager, Looker Studio (or equivalent)
• Solid understanding of digital marketing funnels, customer journeys, and online booking behaviour
• Familiarity with basic visualisation or marketing automation tools is a plus
• Strong commercial acumen and ability to tie performance to business outcomes
• Analytical mindset with clear communication and presentation skills