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United Overseas Bank Ltd in Singapore seeks a Design System Lead with responsibility for Design Operations to lead the development, quality and adoption of UOB TMRW's design system across native mobile and web platforms. You will set priorities, guide the design system team and work with technology partners to align standards with implementation, ensuring reusable components and clear guidance.
Additionally, you will embed design into the organisation from concept through delivery, testing and
About UOB
United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values - Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.
The Experience Design team supports the customer experience across UOB TMRW's digital journeys. It brings together product designers, user researchers, UX content designers, design operations specialists and design system designers. Working closely with journey owners, business stakeholders and technology teams, the team translates customer needs and business requirements into clear, usable and accessible banking experiences. Its work spans discovery and concept development, interaction and visual design, content, delivery support and design quality assurance. The team's shared design system and operational practices help maintain consistency across products, platforms and markets, while accommodating the needs of different customer segments and local requirements.
We are looking for a Design System Lead with responsibility for Design Operations to lead the development, quality and adoption of UOB TMRW's design system across native mobile and web platforms. The primary focus of the role is to ensure that the design system provides a reliable foundation for digital banking experiences: reusable components, patterns, templates, design tokens and clear guidance that teams can confidently apply. You will set priorities, guide the design system team and work closely with technology partners to keep design standards aligned with their implementation.
Alongside this, you will manage the processes and operational practices that embed design into the organisation-from concept development and design reviews through to delivery, testing and app-store management activities. This includes improving how teams collaborate, maintaining clear responsibilities and helping resolve issues that affect design quality or delivery.
As UOB develops AI-enabled ways of working, this role will help evolve the design system and supporting processes so they can be used effectively by both people and approved AI tools.
This includes making design knowledge more structured and machine-readable, with explicit rules for how components, patterns, layouts and content should be used. You will partner with design and technology teams to explore how these foundations can support AI-assisted design, improve design-to-development workflows and automate appropriate documentation and quality checks.
The role will balance these improvements with day-to-day delivery needs, testing new approaches before wider adoption and maintaining appropriate human review, design standards and information security controls.
Lead the design system's direction and priorities
Define and manage the design system roadmap across native mobile and web, balancing customer needs, business priorities, delivery requirements and longer-term improvements.
Translate requests from teams and markets into clear priorities. Determine where existing solutions should be reused or improved, where new capabilities are needed and where justified exceptions should be accommodated.
Develop and maintain a high-quality, reusable system
Lead the development and maintenance of components, patterns, templates, design tokens and usage guidance. Ensure that the system addresses visual design, interaction behaviour, content requirements, accessibility and relevant states, including errors and alternative paths.
Partner with engineering teams to keep design libraries and implemented components aligned. Support consistent experiences across platforms and markets while allowing for native platform conventions, localisation and valid customer or business differences.
Establish practical governance and contribution processes
Define how teams propose, review, approve and contribute changes to the design system. Establish clear ownership, quality standards and documentation requirements so that the system can evolve without unnecessary duplication or inconsistency.
Maintain visibility of changes, dependencies and exceptions. Ensure that teams understand what is available, how it should be used and how chang