Design Strategist

Schedule One: Main Duties and Responsibilities

Key Responsibilities:

Graphic Design & Visual Content Creation

1. Create Dynamic Visuals: Design engaging graphics for both digital and print mediums—social media, website content, ads, brochures, and more—ensuring they capture attention and resonate with audiences.
2. Brand Consistency: Ensure all visuals are on-brand and adhere to established guidelines, maintaining a high level of quality and cohesion across all platforms.
3. Multitasking & Deadline Management: Effectively manage multiple projects, prioritizing tasks and meeting tight deadlines without compromising creativity or quality.
4. Lead Creative Direction: Provide guidance to creative teams, ensuring a unified and bold visual approach that aligns with broader campaign goals, product objectives, and brand messaging.
5. Trend Awareness: Stay ahead of design, video production, and photography trends, integrating the latest techniques and tools into your creative output.
6. User-Centric Design: Conduct surveys, understand user needs, and incorporate customer insights into visual content and design decisions.

Product Planning & Management

1. End-to-End Product Oversight: Manage the entire product lifecycle—from ideation and requirements gathering to market research, feature definition, and development tracking, ensuring smooth execution.
2. Cross-Functional Synergy: Work seamlessly with design, development, operations, and marketing teams to ensure product goals align with overall company vision and meet customer needs.
3. UX Optimization: Leverage data, customer feedback, and product insights to continuously refine product features, interfaces, and overall user experience.
4. Data-Driven Strategy: Make informed, impactful product decisions using quantitative and qualitative methods—user testing, A/B analysis, customer feedback, and more—to optimize performance metrics.
5. Fast-Paced Product Iteration: Lead the planning, development, and execution of new product features and updates, ensuring timely releases and continuously monitoring product performance for rapid iteration and improvement.
6. Market Intelligence & Competitive Analysis: Conduct thorough market research and competitive analysis to guide product strategy, ensuring the product stays competitive and meets emerging customer needs.
7. Clear Communication & Documentation: Write clear and concise Product Requirement Documents (PRDs) to align teams, clarify feature specifications, and streamline development processes.
8. Creative Collaboration: Work closely with the creative team to ensure visual assets, UI/UX design, and branding are consistent with the product’s vision and user experience goals.
9. Customer-Centric Focus: Advocate for the end user by integrating feedback from surveys, interviews, and usability tests into the product development and visual content process.
10. Continuous Product Improvement: Lead post-launch analysis to assess product performance, gather feedback, and identify areas for improvement, driving ongoing product innovation and optimization.
11. Go-to-Market Strategy: Collaborate with marketing and sales teams to ensure effective product launches and positioning, utilizing creative visuals and messaging that resonate with target audiences.