Design Strategist

IZIASG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Singapore seeks a talented graphic design and product manager to lead visual content creation and manage the product lifecycle. The role involves developing dynamic visuals for various mediums while ensuring brand consistency, overseeing product features, and integrating customer feedback to enhance user experience.

Qualifications

• Experience in graphic design and visual content creation is crucial.
• Ability to manage multiple projects effectively.
• Understanding of user needs and design principles.

Responsibilities

• Create engaging graphics for digital and print media.
• Manage the product lifecycle from ideation to launch.
• Collaborate cross-functionally to align product goals.

Skills

Graphic Design

Visual Content Creation

Multitasking

Trend Awareness

User-Centric Design

Data-Driven Decision Making

Job description

Schedule One: Main Duties and Responsibilities

Key Responsibilities:

Graphic Design & Visual Content Creation

● Create Dynamic Visuals: Design engaging graphics for both digital and print

mediums—social media, website content, ads, brochures, and more—ensuring they

capture attention and resonate with audiences.

● Brand Consistency: Ensure all visuals are on-brand and adhere to established

guidelines, maintaining a high level of quality and cohesion across all platforms.

● Multitasking & Deadline Management: Effectively manage multiple projects,

prioritizing tasks and meeting tight deadlines without compromising creativity or

quality.

● Lead Creative Direction: Provide guidance to creative teams, ensuring a unified and

bold visual approach that aligns with broader campaign goals, product objectives,

and brand messaging.

● Trend Awareness: Stay ahead of design, video production, and photography trends,

integrating the latest techniques and tools into your creative output.

● User-Centric Design: Conduct survey, understand user needs and incorporate

customer insights into visual content and design decisions.

Product Planning & Management

● End-to-End Product Oversight: Manage the entire product lifecycle—from ideation

and requirements gathering to market research, feature definition, and development

tracking, ensuring smooth execution.

● Cross-Functional Synergy: Work seamlessly with design, development, operations,

and marketing teams to ensure product goals align with overall company vision and

meet customer needs.

● UX Optimization: Leverage data, customer feedback, and product insights to

continuously refine product features, interfaces, and overall user experience.

● Data-Driven Strategy: Make informed, impactful product decisions using quantitative

and qualitative methods—user testing, A/B analysis, customer feedback, and

more—to optimize performance metrics.

● Fast-Paced Product Iteration: Lead the planning, development, and execution of

new product features and updates, ensuring timely releases and continuously

monitoring product performance for rapid iteration and improvement.

● Market Intelligence & Competitive Analysis: Conduct thorough market research

and competitive analysis to guide product strategy, ensuring the product stays

competitive and meets emerging customer needs.

● Clear Communication & Documentation: Write clear and concise Product

Requirement Documents (PRDs) to align teams, clarify feature specifications, and

streamline development processes.

● Creative Collaboration: Work closely with the creative team to ensure visual assets,

UI/UX design, and branding are consistent with the product’s vision and user

experience goals.

● Customer-Centric Focus: Advocate for the end user by integrating feedback from

surveys, interviews, and usability tests into the product development and visual

content process.

● Continuous Product Improvement: Lead post-launch analysis to assess product

performance, gather feedback, and identify areas for improvement, driving ongoing

product innovation and optimization.

● Go-to-Market Strategy: Collaborate with marketing and sales teams to ensure

effective product launches and positioning, utilizing creative visuals and messaging

that resonate with target audiences.