Deputy Manager, Content

GLOBAL INDIAN INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

An educational institution in Singapore seeks a Deputy Manager, Content to create engaging, high-quality content for marketing and communications. The ideal candidate will have 4–8 years of experience, a relevant degree, and strong English skills. Responsibilities include developing content for various platforms, collaborating with teams, and ensuring SEO optimization. A creative mindset and attention to detail are essential for this role.

Qualifications

• 4–8 years of professional writing experience, preferably in education or related sectors.
• Ability to produce both long-form and short-form content tailored to different platforms.
• Hands-on experience with creating ad copies and managing social media posts.

Responsibilities

• Develop compelling, original content that reflects the brand voice.
• Write and edit website content, ad copies, social media posts, and newsletters.
• Collaborate with marketing, academics, and sales teams to ensure content alignment.

Skills

Strong command of English

SEO knowledge

Content creation

Editing skills

Social media management

Education

Bachelor’s degree in English, Journalism, Communications, Marketing

Tools

WordPress

CMS platforms

Job description

Role Overview:
The Deputy Manager, Content will be responsible for creating high quality, engaging, and brand-aligned content to support GIIS’s marketing, admissions, and communication objectives. This includes writing for multiple platforms; websites, blogs, newsletters, social media, and marketing collateral, liaising with affiliates, and developing event-related content. The role involves close coordination with marketing, academics, and sales teams.

Key Responsibilities:

• Develop compelling, original content that reflects GIIS’s brand voice and positioning.
• Write and edit: Website content and optimised landing page copy Ad copies for Google Ads and other performance marketing channels
  • Social media posts for both organic and paid campaigns
  • Long-form and short-form articles, blogs, and press releases
  • Email newsletters and event-related materials
• Liaise with affiliates to create customised content supporting joint marketing and promotional efforts.
• Create event-related content, including invitations, event pages, presentations, and post-event summaries.
• Collaborate with academics and sales teams to ensure content aligns with school programmes, student achievements, and enrolment goals.
• Ensure all content is SEO-optimised and aligned with digital marketing strategies.
• Proofread and edit content for accuracy, grammar, and consistency.
• Research education sector trends and competitor positioning to develop relevant content ideas.
• Maintain the school’s content library and repurpose content for different channels.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 4–8 years of professional writing experience, preferably in education or related sectors.
• Strong command of English with excellent grammar and editing skills.
• Familiarity with SEO and digital content best practices.
  Skilled in producing both long-form and short-form content tailored to different platforms.
• Experience in writing ad copies for Google Ads and other performance marketing channels.
• Ability to create and manage social media posts for both organic and paid campaigns.
• Hands-on experience with WordPress and other CMS platforms for updating website content.
• Ability to work to deadlines and manage multiple projects.
• Creative, detail-oriented, and adaptable to different writing styles.

Preferred:

• Experience in writing for international schools or education institutions.

Working Schedule:

5.5 days