Deputy Director, Corporate Communications (Marcoms)

Communicable Diseases Agency (CDA); Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A public health agency in Singapore seeks a Deputy Director (Marcoms) to lead their Corporate Communications team. The ideal candidate will manage corporate branding, social media strategy, and public education campaigns, requiring at least 12 years of relevant experience in government or healthcare sectors. Strong communication, leadership, and analytical skills are essential.

Qualifications

• Minimum 12 years experience in government or healthcare institutions.
• Excellent communication and editing skills.
• Strong analytical and problem-solving capabilities.

Responsibilities

• Lead the Marcoms team in corporate branding and publications.
• Implement social media strategy and manage CDA channels.
• Drive national public education campaigns and vendor management.

Skills

Social media management

Content development

Marketing communications

Stakeholder management

Leadership

Job description

[What the role is]

As Deputy Director (Marcoms), you will be part of the Corporate Communications team of the Communicable Diseases Agency (CDA).

Public trust is crucial in managing current and future public health threats and this trust can be built through effective strategic, media and marketing communications. Hence this role leading the Marcoms department within the Corporate Communications division will contribute to building the mindshare of CDA as the voice of authority in communicable diseases, build up the branding of CDA locally and internationally, and educate the public on communicable diseases and preventive measures so that they can take appropriate actions to protect themselves and their communities.

You will be working in a fast-paced and dynamic environment that would require the ability to manage multiple priorities and stakeholders at the same time.

[What you will be working on]

Job responsibilities:

• Lead the Marcoms team in managing corporate branding and development of corporate publications and corporate collaterals
• Drive development and implementation of social media strategy and content development, managing CDA social media channels and CDA corporate website
• Lead the development and implementation of national public education campaigns and management of vendors for national public education marketing campaigns
• Drive roll-out of annual national public education campaigns utilising media, digital media, and out-of-home channels
• Drive procurement of vendors for media buying, creatives and market research for national public education campaigns
• Track overall usage of tender contract and effectiveness of national public education campaigns in reaching CDA strategic communication objectives and campaign objectives
• Drive development and implementation of annual social media strategy, in alignment with annual CDA communications strategy
• Drive content development of all CDA social media pages and edit content for all social media posts
• Drive content development for CDA corporate website to ensure that it provides up-to-date information and is the go-to site for communicable diseases content
• Edit all content to be uploaded on corporate website
• Track user engagement and other metrics of CDA corporate website and across all social media channels
• Drive corporate branding and development of corporate publications like annual report and development of corporate collaterals like corporate brochure and corporate video and corporate gifts
  
  
  

[What we are looking for]

Job Requirements:

• Minimum 12 years experience with the government sector, healthcare institution or a medium to large organisation preferably handling social media, website, content development, marketing communications, with relevant team leader experience
• Resilient team leader and player
• Excellent communication and written and editing skills
• Strong analytical, critical thinking and problem-solving capabilities
• Able to work in a fast-paced and dynamic environment with tight timeframes
• Excellent stakeholder management, leadership and interpersonal skills