Dental Marketing Manager

GENLICHO PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Manager to develop and implement effective marketing strategies. The role involves managing digital campaigns, overseeing brand management, and conducting market analysis to enhance patient engagement and loyalty. The ideal candidate will have experience in budget management and collaboration with various stakeholders.

Qualifications

• Experience in developing and leading marketing strategies.
• Proficient in digital marketing techniques including SEO and SEM.
• Strong analytical skills for market analysis and performance monitoring.

Responsibilities

• Develop and lead integrated marketing plans for patient growth.
• Manage online campaigns and ensure brand consistency.
• Analyze market trends to inform marketing strategies.

Skills

Digital Marketing

Brand Management

Market Analysis

Budget Management

Content Creation

Collaboration

Performance Monitoring

Job description

Key Responsibilities:

• Develop and Lead Marketing Strategies: Create integrated marketing plans to drive patient growth, brand awareness, and loyalty.

• Digital Marketing: Manage online campaigns, including SEO, SEM, social media, content, and email marketing.

• Brand Management: Ensure brand consistency across all marketing channels and materials.

• Market Analysis: Analyze market trends and patient demographics to inform marketing campaigns.

• Budget Management: Manage marketing budgets and track performance metrics (KPIs).

• Community & Events Marketing: Plan and manage local events, sponsorships, and community partnerships.

• Content Creation: Assist in creating and editing targeted marketing content (e.g., flyers, e-newsletters, social media posts).

• Collaboration: Work with dentists, clinic managers, and other stakeholders to align marketing efforts with business goals.

• Website Oversight: Make minor updates to website platforms.

• Patient Relationship Management: Develop strategies to improve patient engagement and loyalty.

• Performance Monitoring: Track and analyze the effectiveness of marketing campaigns.