Demand Generation Manager

Salt Digital Recruitment; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Demand Generation Manager for a 9-month contract in Singapore. The role involves driving marketing campaigns, understanding local market needs, and delivering results within tight deadlines. Applicants should have over 15 years of experience in SaaS or enterprise software environment, along with a strategic mindset. This is an excellent opportunity for those looking to make an impact within a dynamic team.

Qualifications

• 15+ years of successful related marketing experience.
• Proven ability to deliver commitments on time while exceeding business goals.
• Ability to work with people at all levels of an organization.

Responsibilities

• Drive integrated marketing campaigns for demand generation.
• Understand local market requirements and build campaigns.
• Analyze campaigns' performance and recommend optimizations.

Skills

Results-driven marketing professional

Experience in SaaS or enterprise software

Ability to execute marketing programs

Strategically-minded

Job description

Salt Talent Search is looking for a Demand generation Manager for a 9 month extendable contract role. As the Marketing Lead for the office, you will work closely with local country marketing teams, APJ business counterparts in partner, sales and professional services, as well as our global marketing team.

What Will You Do:

• In partnership with local country marketing leaders across the region, drive integrated marketing campaigns. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.
• Understanding local market requirements across AP&J and building out campaigns and programs that can be leveraged across different geographies.
• Develop annual regional campaigns and programs to create awareness, generate demand and build a pipeline for Workday technology, products and solutions across Financials, HCM, planning and the other specialized products
• Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results
• Understand local countries’ needs, pain points in office of CHRO to develop tailored campaigns/programs plan for 5 AP&J regions and new entry country (India)
• Work with appropriate groups (product and industry marketing, sales and strategy) to develop resonated contents, messaging platforms, and stories for office of CHRO from which to build campaigns regionally and locally.
• Analyze campaigns and programs performance and make recommendations for optimization and future enhancements.
• Communicate and collaborate with the field marketing team, global and regional supporting team to work for the plan.

What Will You Need:

• Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.
• Experience
• 15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment
• Strategically-minded but willing to be very hands on and get programs executed, in partnership with each sub-region in APJ
• Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline
• Ability to work with people at all levels of an organization including executive management, sales, and marketing

( CEI No: R1763696 | Licence No: 07C3147 )

Salt is acting as an Employment Business in relation to this vacancy.

Job Information

Job Reference: JO-2508-355511

Salary: Negotiable

Salary per: month

Job Duration:

Job Start Date: 29/09/2025

Job Industries: Marketing

Job Locations: Singapore

Job Types: Contract

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