Demand Generation Director

Workiva; Singapore; On-site; SGD 129,000 - 195,000; Full time

Job summary

A leading software company in Singapore seeks a Demand Generation Director to orchestrate innovative multi-channel marketing campaigns. You will manage a collaborative environment, drive pipeline growth, and ensure seamless lead handoff processes. The ideal candidate has over 10 years in B2B marketing, expertise in marketing automation platforms, and exemplary communication skills. This role promises an engaging challenge in a fast-paced environment.

Qualifications

• Minimum of 10 years’ experience in B2B marketing with a focus on demand generation.
• Proficiency in English and Japanese or Mandarin is preferred.
• Experience in SaaS or technology sector is ideal.

Responsibilities

• Design, launch, and optimize integrated demand generation campaigns.
• Manage marketing automation workflows and lead nurturing.
• Track and analyze campaign performance with data-driven insights.

Skills

B2B marketing

Demand generation

Marketing automation proficiency

Data-driven mindset

Excellent communication skills

Project management

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Marketo

HubSpot

Salesforce

Google Analytics

Quicksight

Job description

Workiva is looking for a data-driven and strategic Demand Generation Director to lead the charge in creating and converting marketing demand. In this critical role, you will architect and execute innovative, multi-channel marketing campaigns designed to engage our target audiences, build a robust demand generation engine to support the sales pipeline, and directly impact our revenue growth.
By partnering cross-functionally with sales, inside sales, product marketing, field, creative and content teams, you will ensure our strategies are aligned and our outreach is world-class. If you are a results-obsessed marketer who thrives on connecting strategy to measurable business outcomes, we encourage you to apply.

What You Will Do

• Campaign Strategy & ExecutionDesign, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads
• Marketing Automation & TechnologyMaster our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation. Ensure the seamless flow of qualified leads to the sales and inside sales team.
• Performance Analysis & ReportingMeticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue. Use data-driven insights to continuously test and improve campaign effectiveness and ROI
• Sales & Marketing AlignmentPartner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials
• Audience and Market ExpertiseDevelop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling
• Manage website and social media operationsincluding content management, sitemap, navigation, localization, and SEO/SEM/AI SEO and analytics
• Collaborate with global teamsto localize and curate various content types, including articles, infographics, and case studies

What You Will Need

• Minimum RequirementsMinimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector. Bachelor’s degree in Marketing, Business, or a related field.
• Preferred QualificationsMarketing Automation Proficiency: Deep, hands-on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua). Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan. Proficiency in English and Japanese or Mandarin languages would be an added advantage to communicate with our customers in the region. Data-Driven Mindset: Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights. Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense. Platform Management: Experience in managing Content Management Systems and social media platforms. Strategic & Tactical Execution: Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly. Exceptional Collaborator: Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams. Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.