Demand Creation Campaigns Senior Manager, APJ

Twilio; Singapore; Remote; SGD 80,000 - 120,000; Full time

Job summary

Twilio is seeking a Demand Creation Campaigns Senior Manager to drive marketing strategies for Twilio's CPaaS portfolio in APJ. This role involves executing demand generation programs, collaborating with various teams, and optimizing outreach to enhance the customer acquisition process. With a remote working model, Twilio offers a vibrant team culture focused on innovation and career growth.

Benefits

Competitive pay

Generous time-off

Wellness leave

Healthcare

Retirement savings program

Qualifications

• 4-8 years of experience in B2B demand generation and growth marketing.
• Proven success in executing demand generation campaigns.
• Strong analytical skills to interpret key metrics.

Responsibilities

• Develop and manage targeted demand generation programs.
• Collaborate cross-functionally to align marketing strategies.
• Analyse campaign performance and adjust strategies accordingly.

Skills

B2B demand generation

Growth marketing

Collaboration skills

Analytical skills

Digital marketing

Tools

Marketo

HubSpot

Salesforce

Tableau

Looker

Job description

Demand Creation Campaigns Senior Manager, APJ

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Demand Creation Campaigns Senior Manager, APJ.

About the job

Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Demand Creation Campaigns Senior Marketing Manager to spearhead demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Senior Director of Demand Creation Hub, you will be instrumental in driving the marketing strategy focused on building a robust pipeline and contributing directly to revenue goals for this key product offering.

As the Demand Creation Campaigns Senior Marketing Manager for Twilio's CPaaS portfolio, you will be at the forefront of designing, scaling, and executing our demand creation activities. You will collaborate closely with the Product Marketing, Sales, Sub-Regional Field Marketing, and Digital Marketing teams to leverage global and regional GTM programs and campaigns, adapting and innovating to drive pipeline creation and accelerate engagements. Your primary focus will be on driving our marketing demand creation strategy for our Twilio CPaaS offering and ultimately contributing to our ambitious growth targets across APJ.

Your responsibilities will encompass the execution, management, and tracking of various demand generation programs, including but not limited to targeted digital campaigns, webinars, content syndication, potential partner marketing activities focused on new customer acquisition, and outbound prospecting initiatives – all centred around driving awareness and initial interest in our Twilio CPaaS offering.

Responsibilities :

Twilio seeks a Demand Creation Campaigns Senior Marketing Manager who embodies a results-oriented approach and has a proven track record of building and executing impactful demand generation and acceleration programs. The ideal candidate will:

• Develop and manage targeted demand generation and lead acceleration programs specifically for our Twilio CPaaS, including but not limited to digital marketing campaigns, webinars, content syndication, and potential technology partner marketing initiatives focused on new customer acquisition and outbound prospecting campaigns.
• Collaborate cross-functionally with the Sub-Regional Field Marketing colleagues and the central Digital Marketing team to ensure our go-to-market strategy and messaging for the Twilio CPaaS are effectively translated into regional and local demand generation activities.
• Based on data and insights, prioritise the target audience and segment needs to identify effective demand generation tactics and optimise current plans. Understand the Twilio CPaaS value proposition and align marketing campaigns, content, and activities to resonate with potential new customers.
• Contribute to the development and execution of the APJ growth marketing plan for Twilio CPaaS, providing input into regional and global roadmaps for relevant marketing technologies and digital localisation efforts. Always represent the needs of potential new customers in the APJ region.
• Optimise Twilio CPaaS APJ demand generation activities, including but not limited to lead nurture programs for new prospects, paid media campaigns focused on acquisition, digital events, potential account-based marketing initiatives targeting new logos, and outbound prospecting campaigns.
• Identify opportunities to improve demand generation effectiveness through enhanced targeting strategies and streamlined processes for acquiring new leads for named accounts, greenfield and self-serve for the Twilio CPaaS.
• Work closely with the subregional field marketing, regional PR, and product marketing teams to ensure we generate the right volume and quality of leads for the Twilio CPaaS.
• Collaborate with the Marketing Operations team to leverage our marketing automation and CRM tools for effective lead management and campaign execution for Twilio CPaaS demand generation efforts.
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor the performance of demand generation programs for Twilio CPaaS.
• Analyse the campaign, program, and tactic performance of demand generation activities for Twilio CPaaS and establish a regular reporting and communications cadence with key stakeholders on APJ-focused demand generation efforts.
• Serve as a marketing point of contact regarding regional demand generation for Twilio CPaaS, gathering feedback from the field to inform marketing strategies and improve lead quality.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• At least 4 - 8 years of experience in B2B demand generation and/or growth marketing focused on pipeline generation.
• Proven success in designing, executing, and optimising demand generation campaigns/programs and tactics that drive qualified leads and accelerate early-stage opportunities, specifically within the SaaS technology sector.
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on pipeline and revenue generation goals and strategies.
• Experience developing and executing targeted or/Account Based Motion digital marketing campaigns, webinars, content syndication, and other lead-generation activities. Experience working closely with Sales Development Representative (SDR) or Business Development Representative (BDR) teams and understanding how to provide them with effective leads and supporting materials.
• Strong analytical skills with the ability to analyse and interpret key demand generation metrics (e.g., lead volume, conversion rates, cost per lead) and adjust strategies accordingly.
• Demonstrated ability to successfully implement new demand-generation initiatives and projects from conception to completion.
• Proficient with marketing automation platforms (e.g., Marketo, HubSpot, measurement dashboard (e.g Tableau and Looker) and CRM tools (e.g., Salesforce) for campaign execution and lead management.
• Familiarity with Twilio CPaaS or similar communication platform technologies is a significant plus.
• Ability to work effectively across internal and external teams in a decentralised work environment.
• Willingness to travel as needed to support demand generation activities.
• Business-level fluency in English is essential for effective communication within the team.

Location

This position will be located in remote Singapore.

What we offer

There are many benefits to working at Twilio, including things like competitive pay, generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions .

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

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