Dealer Development Manager, Southeast Asia

Haworth International; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading office furniture manufacturer based in Singapore seeks a motivated individual to lead and implement the local sales strategy and enhance dealer enablement initiatives. The successful candidate will possess strong project management skills, a data-driven mindset, and a minimum of 5 years of experience in sales or marketing within the office furniture industry. This role offers an opportunity to make a significant impact on market growth and customer satisfaction.

Qualifications

• Experience managing large complex B-to-B projects, preferably with Fortune 500 companies.
• Minimum 5 years in sales, marketing, or project management in the office furniture sector.
• Strong digital skills including use of CRM and funnel management tools.

Responsibilities

• Lead and implement local sales strategies and initiatives.
• Prepare budgets and sales forecasts.
• Provide leadership to develop dealer marketing and service excellence.
• Support dealers during key sales cycles.

Skills

Project management

B-to-B sales

Digital proficiency

Analytical skills

Education

Bachelor’s degree in Business or related field

Tools

CRM platforms (e.g. Vine)

Funnel management tools

Virtual collaboration platforms

Job description

Job Purpose

Lead and implement the local sales strategy and dealer enablement initiatives to achieve sales quotas and market growth objectives. Ensure Haworth’s dealers and distribution partners consistently deliver high-quality solutions, customer experiences, and aligned brand positioning across Southeast Asia.

A glimpse of your daily mission

• Prepare budgets, sales plans, forecast and relevant sales reporting.

• Develop sales strategies to meet the established area sales quota for his/her area of responsibility.

• Develop and maintain Haworth’s image and brand positioning in the assigned market in accordance with Haworth’s global standards.

• Provide strategic leadership and capability-building support to develop dealer sales, marketing, and service excellence.

• Actively support dealers throughout key sales cycles to strengthen conversion rates, solution quality, and customer satisfaction.

• Ensure tenders submitted by dealers reflect Haworth’s quality, pricing, and solution standards.

• Leverage Haworth’s global ecosystem to support dealer marketing, technical, and service needs, especially on strategic or complex opportunities.

• Monitor and assess dealer funnel health and progression, ensuring data accuracy and follow-through on key opportunities.

• Support onboarding and performance tracking of new or underperforming dealers to drive growth in emerging Southeast Asia markets.

Your Qualifications

• Bachelor’s degree in Business, Marketing, Public Relations, Design, Architecture or a similar field.

• Have experience managing large complex projects with B-to-B selling process—preferably with Fortune 500 companies.

• Minimum 5 years of experience in sales, marketing, or project management within the office furniture industry or a related sector.

• Strong digital proficiency, including CRM platforms (e.g. Vine), funnel management tools, and virtual collaboration platforms.

• Data-driven mindset with the ability to leverage analytics to coach dealer performance and support strategic decision-making.

About Us

Haworth is one of the world's largest manufacturers of office furniture, providing solutions for tomorrow's customers worldwide. At the center of our work is the human being: What does a person need to work, what pushes them, motivate them and what makes people feel comfortable at work? Only if we can answer that question, we are able to introduce designs to our customers that will make them achieve their goals. To stay one step ahead, we invest in our own research, have a worldwide network of interesting partners and are part of think tanks around the world who are trying to think ahead. The family-owned company, headquartered in Holland, Michigan/United States, employs more than 8,000 people and is represented in more than 150 countries in Asia, Europe and America with subsidiaries and partners.