Data Strategy & Analytics Specialist

Kepler Group; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in digital marketing is seeking a Data Strategy & Analytics Specialist to manage and analyze marketing performance data. Located in Singapore, this role requires strong analytical and SQL skills, and offers opportunities for professional growth in a collaborative environment.

Benefits

20 days annual leave, increasing to 23 days

Monthly Wellness Allowance

Flexible working hours

Company pension contributions

In-office snacks and drinks

Regular paid socials

Qualifications

• Strong proficiency with SQL and analytical tools.
• Experience with cloud-based data management and ETL.
• Ability to self-manage multiple priorities.

Responsibilities

• Manage the ETL pipeline of digital performance data.
• Develop data visualisations and reports.
• Identify trends in performance data for optimization.

Skills

Analytical skills

SQL proficiency

Problem-solving

Attention to detail

Creativity

Tools

AWS S3

Python

Tableau

Salesforce Datorama

Job description

Kepler helps brands transform their businesses to succeed in the future of digital marketing. We launch campaigns designed so that every message and ad delivered help create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We're transparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

Role Overview:

TheData Strategy & Analytics team is a regionally distributed team of specialists supporting Kepler's expanding business in The Americas, Europe and Asia Pacific. The APAC team is based in Singapore, but will closely integrate with similar teams in London and Costa Rica to provide global support to the business and its clients.

As a Data Strategy & Analytics Specialist, you will ingest, QA, clean, visualise, and interpret digital marketing performance data. You will need outstanding problem-solving abilities, strong data/analytics experience, and excellent English communication skills.

What You Will Do:

• Manage the ETL pipeline of digital media, third party, and client data streams across multiple clients – responsible for ingesting, QA, cleaning, transforming, and visualizing digital marketing performance data
• Develop data visualisations, reports, and ad hoc analysis for both Kepler and client usage
• Unify disparate data sources into cohesive, cross-channel dashboards for both internal and client usage
• Provide input and guidance around data visualisation and reporting structures to Kepler team members
• Help to identify trends in performance data, working with Analytics & Technology team members to identify and escalate opportunities for optimisation
• Become an expert in the digital marketing ecosystem and in media analytics tools across digital channels, including display (banner ads), mobile (smartphone, tablet), search (Google, Bing), social (Facebook, Twitter) and online video (Hulu, YouTube), among others.
• Become an expert in Kepler’s proprietary software suite.
• Codify and share best practices across teams.

Desired Skills and Experience:

• Must Have
• Strong analytical skills, comfortable with MS Excel, ability to think creatively about challenging problems.
• Strong proficiency with SQL
• Hands-on experience working with cloud-based data management tools like AWS S3 and Athena
• Proficiency in English
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Ability to contribute to an entrepreneurial, team-based environment.
• Nice to Have
• Online advertising experience (e.g. Google Ads/Search Ads 360, Facebook Ads, LinkedIn Ads, etc.).
• Experience with Python
• Experience with Amazon Glue Studio for ETL development
• Experience working with Salesforce Datorama or similar reporting software such as Looker, PowerBI, or Tableau
• 20 days annual leave, increasing to 23 days after 3 years. Option to purchase holiday – up to 25 days
• Hybrid working office/at home including ‘Work from Anywhere’ (WFA) for up to 4 weeks per year
• Flexible working with start and finish times between 8am-10am, and 4:30pm- 6.30pm
• Company pension contributions
• Enhanced parental leave policies
• Monthly Wellness Allowance
• Annual tuition budgets for out of work study
• Mobile phone, home broadband reimbursements
• Working from home equipment budget
• In-office snacks and drinks
• Regular paid socials, and social budgets

Please note that, at this time and for this position, we cannot accommodate current or long term future sponsorship needs for SG work authorization. Please note in your application if you fall under this category.

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