ABOUT US
George P. Johnson (GPJ) is the World’s Leading Event And Experiential Marketing Agency. For over a century we’ve been partnering with the world’s top brands to deliver creative solutions that make a real difference.
Our strategic thinking and creativity breathe life into brands. Our ideas create impact, inspire audiences and grow business. It’s what turns our goals, and those of our clients, into results.
The Role
Data & Event Operations Specialist / Singapore
Key Responsibilities
We are seeking a highly organized and data-driven Data & Event Operations Specialist to join our dynamic team for our key client account. This hybrid role is crucial for optimizing our event data strategy and execution, combining deep expertise in the event platform with comprehensive event management capabilities, advanced proficiency in Microsoft Office, particularly Excel. You will play a pivotal role in ensuring the seamless operation of our events while transforming raw event data into actionable insights that drive strategic decisions that aligns with our client’s brand and business goals.
Data Strategy & Platform Management (Approx. 40%)
- Platform Management Expertise: Serve as the primary subject matter expert for the platform, managing event builds, configurations, attendee registration paths, session management, and exhibitor portals. Experience with the Rainfocus platform is a plus.
- Data Extraction & Reporting: Develop, generate, and automate comprehensive reports and dashboards, providing insights into registration trends, attendance, session engagement, lead capture, and overall event performance.
- Data Quality & Integrity: Ensure the accuracy, consistency, and completeness of all event-related data within RainFocus and connected systems. Implement processes for data validation and clean-up.
- Integration Support: Collaborate with internal teams) to ensure seamless data flow and integration between our preferred platform and other marketing/sales platforms. Troubleshoot data sync issues as they arise.
- Performance Analysis: Analyze event data to identify key trends, successes, and areas for improvement. Provide actionable recommendations to optimize future event strategies and maximize ROI.
- User Training & Support: Provide guidance and support to internal teams on RainFocus functionalities, best practices for data entry, and reporting capabilities
Event Operations & Management (Approx 60%)
- Rigorous in organisation and management, conscientious and adept in solving issues at all levels of a project
- Collaborative: With multiple stakeholders, communication and teamwork is critical
- Outstanding oral and written communication skills one-on-one and in large groups, with the ability to communicate high-level concepts and overall business direction, organise information quickly and summarising succinctly
- Ensure projects are consistently on brief, on time and on budget
- Accountability for the quality of projects delivered
- Responsibility for the creation and ongoing management of project timelines and plans to ensure programmes are on track
- Development and management of budgets
- Management of key suppliers, ensuring delivery of their project area is delivered within budget and to a quality in line with client and GPJ expectations
- Briefing creative and strategy teams on project requirements and ensuring that the output from these teams falls within overall project timeline
Creative
- Support and manage the creative development, production and launch of digital experiences across multiple touch points to ensure the creative and innovative ideas fulfil the client brief
- Demonstrate a strong understanding of the creative process, recognising the importance of the strategic objectives and ensuring they drive the overall output
- Drive cross-agency collaboration to ensure an aligned approach for meeting client objectives
Talent Management
- Demonstrate leadership attributes by supporting positive change, managing your workload, and striving for best practice
- Ability to clearly communicate performance expectations to direct reports and line managers
- Ability to nurture, grow and develop a team
Client Relationships
- Daily point of contact for clients on projects
- Provides counsel to clients on deliverables, managing client expectations to ensure we successfully meet the clients’ objectives and deliver great results
Finance
- Accountable for profitability of all project deliverables
- Responsible for obtaining, reviewing and responding to vendor quotes, ensuring we are working with best in class partners and vendors, with regular negotiations to drive value, profitability and efficiency
- Accountable for PO creation/distribution
- Responsible for accurate management of budget reconciliations (often across multiple currencies)
About you
- You’re a self-starter who promotes a culture of entrepreneurial spirit
- You have an agile mindset. You keep everything in perspective and lead your team and business that way
- You are culturally aware and move with the times
- You understand the marketplace and use this information to inform project decisions
- You have the ability to articulate a clear vision of project success, in order to gain the confidence of a client audience
- You demonstrate a calm and positive attitude
- You’re adaptable and open to unexpected requests and ways of working (priorities and requirements can frequently change in an agency)
- You are always willing to help other people within the project, across departments
- You’re curious and eager to learn about the industry, clients’ business, tech solutions
- You are solutions focused/ creative problem solver – presenting solutions to roadblocks in order to move forward
- A challenger – you’re always looking to improve work rather than, ‘we’ve always done it like this’!
- You are persistent and patient – persistence to follow up with stakeholders and clients but demonstrating empathy in understanding agency and client partners’ workload
- You’re truly passionate about planning and delivering best-in-class work
- You’re decisive, with the ability to make several decisions at once, and quickly
- You are a champion of high quality outcomes and demonstrate an affinity with the brands you lead
- You plan for the challenges, but expect the best. You know how to deliver in order to meet deadlines. You've already thought of the next step (or five) before being asked. You stay calm when there are changes to the plan and you're a veteran at going to "Plan B".
- You have strong understanding and experience working with large-scale B2B technology clients.
- Experience with CRM systems, particularly RainFocus, and understanding of marketing automation platforms
- Experience with other event technologies or virtual event platforms
Your Background, Skills & Experience
- 3+ years of proven experience in a similar role focusing on event technology, data management and event coordination and execution, understanding the full event lifecycle
- Demonstrable and hands-on expertise with the RainFocus event platform is essential, including build, configuration, data management, and reporting.
- Proficiency in creating reports and dashboards using the platform's native capabilities or other business intelligence tools.
- Extensive experience in client relations and management
- Excellent verbal and written communication skills
- An excellent creative eye with an ability to manage the creative process
- An excellent understanding and process with respect to conflict resolution and management
- A decisive mind and process / approach
- Outstanding supplier relations and knowledge
- Outstanding knowledge and understanding of the industry including;
- Venues
- Hospitality
- Entertainment
- Technical
- Staging
- Lighting
- Audio
- Production Design
- Creative Consultants
- Logistics
- Suppliers
- Budget Management