Data Analytics Support Specialist (Global Commercial Banking)

OCBC (Singapore); Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

OCBC Bank in Singapore is seeking a Data Analytics Support Specialist for Global Commercial Banking. You will collaborate with stakeholders to translate data into actionable insights and support marketing analytics capabilities across campaigns and activation.

The role requires 3+ years in data analytics, knowledge of SAS/Python, and experience with BI tools (Qlikview/Power BI/Tableau). You will work with Data Engineers and Data Scientists to improve customer targeting and business outcomes.

Qualifications

• 3+ years of experience in a data analytics role
• Banking knowledge in corporate banking preferred
• Ability to distill data into insights for stakeholders
• Experience with BI and data visualization tools
• Exposure to marketing analytics and campaign management concepts
• Experience with SAS/Python and leading databases and CRM platforms

Responsibilities

• Support deployment of marketing analytics capabilities to improve effectiveness
• Identify trends and opportunities through data exploration
• Develop and execute marketing campaigns and event triggers
• Develop predictive models and campaign reporting
• Provide segmentation and profiling support for business initiatives
• Collaborate with product/segment managers on analytics applications
• Work with Data Engineers to define data pipelines
• Collaborate with Data Scientists on predictive/recommendation engines
• Utilize BI tools (Qlikview/Power BI/Tableau) for reporting
• Leverage low-code/no-code AI tools to build in-house apps

Skills

Data analytics

Banking knowledge

Curiosity

Communication

Creative thinking

ML & Statistics

Digital analytics

Campaign management

Tools

Qlikview

Power BI

Tableau

Bitbucket

Cloudera ML

SAS

Python

Oracle

Teradata

SQL

Salesforce

Adobe Analytics

Google Analytics

Job description

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Data Analytics Support Specialist (Global Commercial Banking)

Why Join

As a Data Analytics Support specialist at OCBC, you'll be at the forefront of driving business growth through data-driven insights. You'll work closely with stakeholders to identify opportunities, develop solutions, and implement changes that make a real impact. If you're passionate about data and want to make a difference, this role is for you.

How you succeed

To succeed in this role, you'll need to be a collaborative problem-solver who can distil complex data into actionable insights. You'll work closely with stakeholders to understand their needs, develop targeted solutions, and implement changes that drive business outcomes. By leveraging your analytical skills and business acumen, you'll help OCBC stay ahead of the curve in a rapidly changing market.

What you do

Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Corporate Banking division. This includes:

• Applying data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels.
• Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business.
• Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
• Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
• Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
• Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
• Working closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency.
• Working with Data Engineering team to define the key pipelines of data required to support Business.
• Collaborating with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies.
• Working on Business Intelligent reporting tools (Qlikview / Power BI / Tableau).
• Experience leveraging low-code and no-code AI tools, including Bitbucket and Cloudera Machine Learning, to develop in-house web applications.

Who you are

General Knowledge & Experience:

• At least 3 years of experience in a data analytics role
• Understanding of banking, corporate banking services preferred

Programming & Data:

• Exposure to database, analytical marketing or campaign management functions.
• Ability to analyse, identify, visualize and describe key trends within large datasets
• Machine learning, statistical modelling, visualization
• Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts
• Prior exposure to analytical software tools of leading analytical software tools (such as SAS / Python); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Power BI / Tableau) and/or Customer Relationship Management (CRM) platforms (Siebel / Pega / Salesforce).
• Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics

Communication & Soft Skills:

• Curiosity & a real passion for understanding "why?"
• Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users.
• Strong communication skills and ability to influence the business to take action using data.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.