Data Analytics Manager

Publicis Groupe Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Publicis Groupe Singapore is seeking a skilled Data Analyst to join their data analytics team. The role involves analyzing large datasets, managing client projects, and generating insights to optimize marketing efforts. Candidates should have a strong educational background in analytics and at least 6 years of experience in the field. If you are passionate about data-driven marketing and ready to drive real impact, we encourage you to apply.

Qualifications

• 6 years of relevant experience in business or data analytics.
• Strong proficiency in Python/R, SQL, and Microsoft Excel.
• Experience in managing client projects and leading small teams.

Responsibilities

• Analyze large datasets to generate actionable insights.
• Measure and report on marketing campaigns' effectiveness.
• Manage client projects ensuring high-quality outcomes.

Skills

Data Analysis

Data Visualization

Communication

Problem-Solving

Education

Bachelor's degree or higher in Statistics, Data Analytics, Business Analytics, Economics, or a related field

Tools

Python/R

SQL

Microsoft Excel

Power BI

Google Analytics

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

Data Analysis & Reporting

• Analyse large datasets from multiple sources (e.g., customer profiles, digital behaviour, campaign performance, etc.) to generate actionable insights and recommendations.
• Develop and maintain dashboards and reports.

Campaign Performance & Optimization

• Measure and report on the effectiveness of marketing campaigns, including open rates, click-through rates, conversion rates, and ROI.
• Design and oversee A/B tests and other marketing experiments, providing guidance on statistical sampling and methodology.

Client & Stakeholder Engagement

• Work closely with clients and internal stakeholders to understand business objectives and translate data insights into clear, actionable recommendations.
• Prepare and deliver compelling presentations to clients and senior management, explaining complex data findings in an accessible manner.

Project & Team Management

• Manage client projects, ensuring timely delivery and high-quality outcomes.
• Lead and mentor a small internal team of up to two members, providing guidance and support as needed.

Continuous Improvement

• Propose and measure the impact of new tools and technologies, ensuring the organization remains at the forefront of data-driven marketing.
• Drive transformational change towards a more customer-centric and data-driven culture within the organization.

Qualifications

Educational Background

• Bachelor’s degree or higher in Statistics, Data Analytics, Business Analytics, Economics, or a related field.

Professional Experience

• At least 6 years of relevant experience in business or data analytics. Experience with marketing data and technology is a plus.
• Proven track record of managing client projects and leading small teams.

Technical Skills

• Strong proficiency in Python/R, SQL, and Microsoft Excel.
• Experience with cloud platforms (e.g., AWS, GCP, Azure).
• Experience with data visualization tools (e.g., Power BI, Google Looker Studio).
• Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Comfortable working with version control (e.g. Git) and command line.
• Knowledge of A/B testing methodologies and statistical analysis is a plus.

Soft Skills

• Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders.
• Strong problem-solving and analytical abilities.
• Attention to detail and a commitment to data accuracy.
• Ability to work collaboratively in a team environment and adapt to changing project requirements.

Other Desirable Attributes

• Experience with customer data platforms (CDP) and marketing automation tools.
• Enthusiasm for AI and innovation.

Additional information

At Digitas Singapore, we’re redefining the future of data, technology, and marketing intelligence. As a key contributor of the data and analytics team, you’ll have the autonomy to shape our data practice, work with a powerhouse team, and lead groundbreaking solutions that drive real impact for clients. If you’re ready to challenge conventions, push the boundaries of data innovation, and join a team that thrives on speed and execution, we’d love to hear from you.

Interested candidates, please apply with your resume and a cover letter.