Data Analyst (Marketing Analytics)

FairPrice Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A major retail and food services enterprise in Singapore is seeking a Marketing Analyst to design and execute data-driven customer engagement campaigns. The role involves identifying customer segments and developing targeted strategies to maximize revenue. Candidates should have 3-5 years of relevant experience and a strong understanding of data analytics tools. This position offers a collaborative work environment with opportunities to impact business strategies.

Benefits

Work in a leading retail and food services enterprise

Join a high-performance team

Engage with talented colleagues from diverse backgrounds

Qualifications

• 3 to 5 years in relevant experience preferably in database marketing.
• Experience with large datasets and transaction platforms is a plus.
• Hands-on experience with optimization engines for marketing offers.

Responsibilities

• Identify and analyze customer segments and buying behavior.
• Develop strategies for new customer acquisition and growth.
• Maximize marketing ROI through targeted campaigns.

Skills

Database marketing

Customer data analytics

Data visualization

Problem solving

Interpersonal skills

Tools

Google Cloud Platform

Looker Studio

Tableau

Python

Job description

The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the analyst will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities:

• Identify customer segments and understand their buying behavior, demographics and life stage
• Find potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Ensure timeliness and quality of end-to-end campaign execution
• Implement of self-service analytics to the other functional teams within the organisation
• Drive transformational change within the organisation towards customer-centricity and data driven decision making

What we offer:

• Work in the biggest retailer and food services enterprise in Singapore
• Be a part of a high performance, highly professional and entrepreneurial team
• Work with experienced, motivated and talented colleagues from different industries and backgrounds
• Opportunity to see your inputs and initiatives impacting the business

Key Competencies:

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics
• Experience dealing with large datasets with heavy transaction platforms preferred
• Demonstrated hands-on experience of optimization engines for targeting marketing offers
• Working knowledge and experience with Google Cloud Platform and data extraction using Big Query
• Experience in creating dashboards using visualization tools like Looker Studio or Tableau
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with PYTHON would be an advantage.
• Preference given to people who have worked on retail and new e-biz enabled models and how data is architected in these areas.
• Preferably with working experience in commercial/operational decision making
• Able to work independently and manage ambiguity
• Clear structural thinking, and strong curiosity for problem solving
• Motivated, meticulous and results oriented
• Resourceful and problem solver
• Excellent interpersonal and communication skills
• Team player and ability to collaborate with stakeholders across functions