Data Analyst - Integrated Marketing Communications APAC

TikTok; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading social media platform in Singapore is seeking an experienced marketer to analyze data and create dashboards for performance metrics. The ideal candidate will have a strong background in SQL, data visualization tools, and analytical thinking. This role involves collaboration across teams to identify needs and enhance data quality, contributing to dynamic business decisions.

Qualifications

• Bachelor’s or Master’s degree in a related field.
• Proficiency in SQL and data visualization tools.
• Familiarity with Python or R for data analysis.

Responsibilities

• Design, build, and maintain data dashboards.
• Perform analyses using large datasets for business decisions.
• Collaborate with cross-functional teams for analytical needs.

Skills

SQL

Data visualization tools

Python or R

Excel

Analytical thinking

Education

Bachelor's or Master's degree in Computer Science, Software Engineering, Statistics, Mathematics

Tools

Tableau

Power BI

Data Studio

Job description

Responsibilities
Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

Responsibilities
1.Design, build, and maintain data dashboards to track key performance metrics.
2.Perform both routine and ad hoc end-to-end analyses using large, complex datasets to support business decisions.
3.Regularly update dashboards and maintain data repositories to ensure data accuracy and accessibility.
4.Develop and deliver data reports tailored to evolving business needs.
5.Present data-driven insights clearly and compellingly to non-technical stakeholders.
6.Collaborate closely with cross-functional teams including Sales, Measurement, Product, and Local/Regional Marketing to identify analytical needs and opportunities.
7.Identify data gaps and propose solutions to improve data quality and availability.

Qualifications
Minimum Qualifications
1.Bachelor’s or Master’s degree in Computer Science, Software Engineering, Statistics, Mathematics, or a related field.
2.Proficiency in SQL and data visualization tools such as Tableau, Data Studio, or Power BI.
3.Familiarity with Python or R for data analysis and automation.
4.Strong working knowledge of Excel for data manipulation and reporting.
5.Strong analytical thinking with a natural curiosity to explore data and uncover insights.

Preferred Qualifications
- Strong understanding of digital marketing, especially the mobile, social landscape in APAC.
- Fast learner, detail-oriented and open to helping with any task.
- Ability to work independently and as a team across different departments.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.