Data Analyst

MCG Talent; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading firm is seeking a Data Analyst to join their team in Singapore. The candidate will harness data analytics to optimize public relations efforts, driving campaigns through informed decision-making. Responsibilities include collecting data from various media sources, measuring PR efficacy via KPIs, and delivering actionable insights to enhance overall strategy. Ideal candidates should possess strong analytical skills, experience with analytics tools, and a background in public relations or communications. This role presents an exciting opportunity to make a significant impact on the firm's marketing strategies.

Qualifications

• Strong analytical skills and ability to translate data into actionable insights.
• Experience in using data analytics tools and platforms.
• Background in public relations or communications.
• Understanding of digital marketing and social media analytics.

Responsibilities

• Develop and implement data-driven strategies to measure and analyze PR campaigns.
• Collect and analyze data from various sources (social media, media monitoring, website analytics, etc.).
• Identify key performance indicators (KPIs) and develop reporting dashboards.
• Provide actionable insights to the PR team to inform decision-making.
• Utilize data analytics tools to uncover trends and patterns in audience behavior.
• Collaborate with cross-functional teams to integrate data insights into overall business strategy.

Skills

Analytical skills

Data analytics tools

Public relations

Digital marketing

Social media analytics

Job description

We are seeking a data-driven professional to join our client's team as a Data Analyst.

The ideal candidate will possess a strong understanding of public relations and be able to leverage data analytics to optimize our campaigns and strategies. You will be responsible for collecting, analyzing, and interpreting data to inform decision-making and drive results.

Key Responsibilities:

• Develop and implement data-driven strategies to measure and analyze PR campaigns.
• Collect and analyze data from various sources (social media, media monitoring, website analytics, etc.).
• Identify key performance indicators (KPIs) and develop reporting dashboards.
• Provide actionable insights to the PR team to inform decision-making.
• Utilize data analytics tools to uncover trends and patterns in audience behavior.
• Collaborate with cross-functional teams to integrate data insights into overall business strategy.

The Ideal Candidate:

• Strong analytical skills and ability to translate data into actionable insights.
• Experience in using data analytics tools and platforms.
• Background in public relations or communications.
• Understanding of digital marketing and social media analytics.