Customer Proposition Development Manager, APAC

Informa; Singapore; On-site; SGD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working

20 days annual leave

Volunteer days

Healthcare insurance

Employee assistance programme

Performance bonus

Share Match

Annual health screening

Job summary

Taylor & Francis, based in Singapore, seeks a strategic APAC Market & Propositions lead to analyze non-served customer segments and develop scalable offerings. You will collaborate with Editorial, Commercial, and Finance teams to craft value propositions and drive revenue growth across the APAC region.

Reporting to the SVP Asia Pacific, this role blends strategy, commercial thinking, and stakeholder engagement to deliver impactful, revenue-generating initiatives.

Qualifications

• Knowledge of APAC market dynamics in publishing or education sectors.
• Background in sales, marketing, strategy, or proposition development.
• Strong communication and stakeholder management skills.
• Solid commercial awareness of revenue and profit drivers.
• Strong project management and planning abilities.
• Willingness to travel across APAC regions and engage with partners.

Responsibilities

• Analyze APAC customer segments not served by current models.
• Develop and test APAC propositions with regional teams.
• Build business cases for sustainable revenue in APAC.
• Lead pilot programs and scale successful propositions.
• Collaborate with editorial, partnerships, and tech teams to support revenue growth.
• Engage with academic stakeholders and partners across APAC.

Skills

APAC market dynamics

Sales/marketing experience

Strategy & proposition development

Cross-functional collaboration

Strong communication

Project management

Tools

CRM software

PowerPoint/Excel

Job description

Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

This role focuses on developing and testing new commercial models for the APAC market, specifically targeting customer segments not currently served by existing commercial models. The position is accountable for systematically developing, testing, and planning the scale-up of propositions that will drive sustainable revenue and profit growth from APAC customers.

Additionally, this role will lead special projects that support editorial excellence and strengthen academic partnerships within the publishing industry, ensuring T&F maintains its position as a trusted partner to the academic community across the APAC region.

Reporting directly to the SVP Asia Pacific, with a dotted line to the VP Academic Partnerships, and based in Singapore, this role will blend strategic, commercial, financial, technology, and marketing insight with direct customer engagement to understand regional needs and drive revenue growth across the Asia Pacific addressable market.

Closing Date: Applications will close on 31st October 2026

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising.

What you will be doing:

Market Analysis & Customer Insight

• Systematically review B2B customer groups in the APAC region not currently served well by existing commercial models
• Prioritize customer segments for investigation in conjunction with the SVP Asia Pacific, VP Academic Partnerships and regional leadership teams
• Engage directly with representative samples of prioritized groups to understand their perception of value, impact, willingness to pay, and view of T&F's products and services
• Combine customer insight with APAC market research to provide comprehensive views of regional opportunities

Proposition Development

• Work with regional Commercial, Marketing, Editorial and Central Finance teams, as well as the Technology team where relevant, to design specific propositions for APAC customers
• Ensure propositions meet customer needs in a profitable and scalable way for the region
• Develop business cases that demonstrate potential for sustainable revenue streams in our Asia Pacific market

Implementation & Testing

• Deploy propositions to pilot groups within APAC, then to wider beta testing groups, and subsequently to all customers in the segment
• Work with regional Commercial and Marketing teams, and with outsourced resources like telesales/telemarketing teams or commercial partnerships
• Manage and deliver agreed outcomes and regional targets

APAC Special Projects

• Support the development of regional content strategies that align with academic priorities and emerging research trends in APAC
• Facilitate knowledge exchange programs, workshops, and events that position T&F as a thought leader and trusted partner in the academic community
• Identify opportunities for collaborative publishing initiatives, open access models, and innovative content formats that serve the evolving needs of APAC researchers and institutions
• Work with editorial teams to pilot new workflows, technologies, or processes that improve efficiency and author/editor experience

Stakeholder Management

• Ensure the SVP Asia Pacific, VP Academic Partnerships and relevant leadership teams remain informed and aligned with prioritization and outcomes
• Enable successful revenue streams to transition to teams that will permanently be responsible for the revenue as they scale up
• Collaborate across APAC regions and functions to drive proposition success
• Build and maintain strong relationships with key academic stakeholders, including university leadership, research administrators, and scholarly society representatives

Qualifications

What we're looking for:

• Knowledge of customer and market segments that a publishing company can provide value to, with specific understanding of APAC market dynamics
• Background in sales, marketing, strategy, or proposition development
• Strong communication skills, both influencing and listening, with ability to work directly with customers
• Solid commercial awareness, particularly around revenue and profit dynamics
• Strong project management and planning skills
• Willingness to innovate, work across APAC regions and functions, and take calculated risks
• Experience working in the APAC academic publishing or education sector
• Understanding of regional cultural and business nuances across APAC markets
• Experience with commercial partnerships and outsourced sales models in Asia
• Knowledge of editorial processes, peer review systems, and academic publishing workflows
• Established network within the APAC academic and research community

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 20 days(pro-rata for first year) annual leave per year, plus an extra day off for your birthday
• 4 paid volunteering days each year
• Under the local company’s healthcare insurance plan with an option for the participation of other family members at the employee’s expense
• Employee assistance programme – offering 24/7 well-being support
• Performance bonus
• Share Match – plan that matches every company share purchased with two free shares
• Annual health screening, optical and dental care

Location:

• This role is only open to candidates in Singapore, you must have the right to work and live in Singapore.
• The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Singapore office, to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.
• Relocation support is not provided for this role.

We want all our candidates to shine in our recruitment process. We are happy to be flexible! Please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable.

To find out more about our business and the great career opportunities please go to our Careers Site:http://www.taylorandfrancisgroup.com/careers