Customer Marketing Manager (On-Trade)

LVMH; Singapore; Híbrido; SGD 90 000 - 120 000; Tempo integral

Resumo da oferta

Moët Hennessy Singapore invites applications for a Customer Marketing Manager (On-Trade). You will translate brand strategy into commercial success across On-Trade channels, leading activation, planning, and ROI-focused campaigns with sales and brand teams.

You will oversee budget, A&P investments, and toolkit development, align with key accounts and agencies, and coach teams in a luxury execution framework.

Qualificações

• 5+ years in customer marketing, trade marketing or channel development.
• Expertise in innovation, category management, planogramming, and channel strategy.
• Strong financial acumen with experience managing brand P&L and A&P budgets.
• Commercially driven with a sales mindset delivering short- and long-term value.
• Strong planning and organizational skills in a multi-channel environment.
• Excellent communication and influencing skills with internal and external stakeholders.
• Experience briefing and managing external agencies and partners, ensuring ROI.

Responsabilidades

• Strategic Alignment: align brand, trade, and commercial objectives to drive market impact.
• Integrated Planning & Execution: translate goals into actionable plans across channels and customers.
• Budget Management & ROI: oversee A&P investment, track KPIs, and report ROI.
• Toolkit & Asset Deployment: develop POSM, playbooks, and visibility tools for execution.
• Commercial Enablement: provide tools, pricing guidance, and training to sales teams and agencies.
• Stakeholder Management: collaborate with cross-functional teams and report to senior management on performance.

Conhecimentos

Customer marketing

Trade marketing

Channel development

P&L management

Budget management

Stakeholder management

Communication

Descrição da oferta de emprego

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We're thrilled to announce an opening for a Customer Marketing Manager (On-Trade). Reporting to the Head of Customer Marketing, you will play a key role in translating brand strategy into commercial success across On-Trade channels.

You will lead the execution and performance analysis of customer marketing activities, support channel development, and identify growth opportunities in close alignment with the Sales and Brand teams.

This role is central to driving efficiency and collaboration across Sales, Marketing, and Sales Planning, ensuring we capture market share, maximize channel potential, and deliver on our volume and value targets.

If you want to inspire and be inspired, to craft exceptional experiences while experiencing the very best in craftsmanship, Moët Hennessy is where you'll flourish.

#LI-Hybrid

Job responsibilities

How you will contribute…

1) Strategic Alignment

• Ensure brand, trade, and commercial objectives are fully aligned to drive market impact.
• Leverage customer and channel insights to shape effective customer marketing strategies.
• Contribute to annual brand and channel planning cycles, along with quarterly engagement meetings to align on trade priorities, and manage A&P budgets all year long.

2) Integrated Planning & Execution

• Translate brand goals into clear, actionable plans across channels and customers.
• Lead planning and execution of trade programs, adapting to market dynamics in real-time.
• Coordinate with external agencies to maximize the impact of activations, while focusing on ROI and quality of execution.
• Ensure compliance, responsible-marketing standards and brand guardrails across all activations.

3) Budget Management & ROI

• Oversee trade A&P investment by brand and activity per channel, ensuring strong ROI.
• Track performance through KPIs and present key findings in internal forums.
• Build Monitoring & Evaluation Reports and pre/post-activation ROI frameworks to inform where to invest, scale or stop.

4) Toolkit & Asset Deployment

• Develop standardized POSM, playbooks, and visibility tools to support execution excellence.
• Partner with internal teams to refresh assets and optimize toolkit usage across channels.

5) Commercial Enablement

• Provide the sales team with relevant tools including playbooks, pricing guidance and trade presenters.
• Onboard sales teams, key accounts and agencies on brand stories, new launches and toolkit usage.
• Conduct competitor reviews to support commercial strategy and market positioning.
• Build and align trade promotion calendars with key commercial periods.
• Analyze channel performance to identify growth levers and support forecasting.
• Manage relationships alongside key account managers with key accounts and venue partners and co-create joint business plans.
• Evaluate key activations and campaigns to drive continuous improvement on a monthly reporting basis.
• Coach and develop team members within a luxury execution framework, fostering high performance and growth, and share best practices across brands & markets.

8. Stakeholder Management

• Work closely, collaboratively & effectively with cross-functional teams and manage expectations as the link between commercial and brand functions (Brand, Sales, Finance, Supply Chain, Purchasing, etc.)
• Report to senior management on channel and activation performance.

Profile

We are looking for unique and amazing talent. Join us if you have…

• 5+ years of experience in customer marketing, trade marketing, or channel development.
• Expertise in innovation management, category management, planogramming, and channel strategy.
• Strong financial acumen, with experience managing brand/product P&L and A&P budgets.
• Commercially driven, with a strong sales mindset and a focus on delivering both short- and long-term business value.
• Strong planning and organizational skills, with the ability to manage multiple priorities in a fast-moving, multi-channel environment.
• Excellent communication and influencing skills, with the ability to build strong relationships with internal and external stakeholders at all levels, including key accounts.
• Proven ability to brief and manage external agencies and partners, holding them accountable for quality of execution and ROI.
• Proactive, strategic, and solutions-oriented, with a strong sense of ownership and a genuine appreciation for luxury and lifestyle brands.
• Flexible to work outside regular working hours when required.

Additional information

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!