Customer Insights Manager

JAPFA PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the food sector is seeking a Customer Insights Manager to drive data-driven decisions across multiple markets. This role will focus on generating insights through research, analyzing consumer behavior, and collaborating with various teams to enhance marketing strategies and brand positioning.

Qualifications

• 5+ years of experience in market research, consumer insights, or customer experience.
• Proven experience with qualitative and quantitative research methodologies.
• Experience in FMCG, agriculture, or food companies preferred.

Responsibilities

• Lead insight generation through qualitative and quantitative research.
• Build customer segments and personas to identify unmet needs.
• Monitor trends and key health metrics for brands.

Skills

Analytical Skills

Market Research

Consumer Insights

Communication Skills

Education

Bachelor's or Master’s degree in Marketing, Business, Psychology, Statistics, or related field

Tools

SPSS

Tableau

Power BI

Google Looker Studio

Nielsen

Google Analytics

Social listening platforms

Job description

Role Overview:

As a Customer Insights Manager at Japfa, you will be the voice of the customer across all our business lines—chicken, beef, seafood, and value-added products. You will lead the effort to deeply understand consumer behaviour, preferences, and market trends across Indonesia and other key Southeast Asian markets. Your insights will inform marketing strategy, product innovation, channel mix, and brand positioning for both B2C and B2B segments.

Key Responsibilities:

1. Insight Generation & Analysis

· Design and execute qualitative and quantitative research to understand customer needs, attitudes, and behaviors.

· Analyze data from internal sources (e.g., sales, CRM, digital platforms) and external partners (e.g., Nielsen, Kantar, social listening).

· Generate actionable insights that guide business decisions and marketing investments.

2. Customer Segmentation & Persona Development

· Build and maintain detailed customer segments and personas, and foodservice operators.

· Identify unmet needs and opportunities within and across segments.

3. Category and Brand Health Tracking

· Develop and manage tools to measure brand awareness, consideration, NPS, and other key health metrics.

· Monitor competitor positioning and emerging trends within relevant protein and food categories.

4. Collaboration with Marketing, Sales, and Product Teams

· Work closely with brand managers to test creative campaigns and refine positioning.

· Partner with product development to evaluate new concepts, pricing models, and go-to-market strategies.

· Support sales teams with insights into trade/customer requirements and pain points.

5. Customer Feedback Loop

· Design and maintain ongoing Voice of Customer programs (surveys, focus groups, interviews).

· Integrate feedback from D2C touchpoints (e-commerce, social, customer service) into strategy discussions.

Requirements:

· Bachelor's or Master’s degree in Marketing, Business, Psychology, Statistics, or a related field.

· 5+ years of experience in market research, consumer insights, or customer experience.

· Proven experience with both qualitative and quantitative research methodologies.

· Strong analytical skills, with the ability to translate complex data into compelling narratives.

· Experience working with FMCG, agriculture, or food companies preferred.

· Excellent communication skills and ability to influence stakeholders across functions.

Preferred Tools/Experience:

· SPSS, Tableau, Power BI, or Google Looker Studio

· Nielsen/Euromonitor/Kantar data tools

· Social listening platforms like Brandwatch or Meltwater

· Google Analytics, Meta Insights, or similar digital platforms