Customer Engagement & Content Marketing, GWB Marketing and Communications

NCAA (National Collegiate Athletic Association); Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a seasoned content marketing professional to lead innovative strategies that engage diverse audiences. In this dynamic role, you will architect a comprehensive content strategy, oversee multi-format content creation, and manage impactful partnerships. Your expertise in storytelling and social media will be pivotal in enhancing customer connections and driving business outcomes. If you're passionate about creativity and thrive in fast-paced environments, this opportunity is perfect for you to make a significant impact in the banking and finance sector.

Qualifications

• 8+ years of experience in content marketing, storytelling, and social media.
• Strong ability to manage multiple projects and stakeholders effectively.

Responsibilities

• Architect marketing content strategy across various media.
• Manage 3rd party content partnerships and develop editorial calendars.

Skills

Storytelling

Writing

Editing

SEO Best Practices

Event Management

Content Marketing

Social Media Marketing

Mandarin Language

Job description

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customer segments that we serve.
• Conceptualize and develop multi-format content from ideation, to production, distribution, and optimization.
• Own & collaborate with the content marketing team to develop an editorial calendar for both internal and external communication.
• Manage 3rd party content partnerships and collaboration.
• Research, evaluate, and develop an understanding of the subject of interest, landscape, competition, etc. in order to define content and engagement opportunities.
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes.
• Conceptualize and execute customer engagement virtual and physical events, internally and externally.
• End-to-end process, stakeholders, and budget management.

Qualifications

• Great storytelling, writing, and editing skills with the ability to source stories; ability to read and write Mandarin is a plus.
• Ability to think, plan, and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organized way.
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content, and the customers.
• Comfortable implementing SEO best practices and optimized growth in SEO.
• Must display a passion for creativity, socially tuned, and keen interest in understanding the landscape that businesses operate in.
• Comfortable with events management, from conceptualization to execution.
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners.
• Min. 8 years working experience, with some experience in banking and/or finance industry.