Customer Engagement & Content Marketing, GWB Marketing and Communications

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customer segments that we serve.
• Conceptualize and develop multi-format content from ideation, to production, distribution, and optimization.
• Own & collaborate with the content marketing team to develop an editorial calendar for both internal and external communication.
• Manage 3rd party content partnerships and collaboration.
• Research, evaluate, and develop an understanding of the subject of interest, landscape, competition, etc. in order to define content and engagement opportunities.
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes.
• Conceptualize and execute customer engagement virtual and physical events, internally and externally.
• End-to-end process, stakeholders, and budget management.

Qualifications

• Great storytelling, writing, and editing skills with the ability to source stories; ability to read and write Mandarin is a plus.
• Ability to think, plan, and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organized way.
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content, and the customers.
• Comfortable implementing SEO best practices and optimized growth in SEO.
• Must display a passion for creativity, socially tuned, and keen interest in understanding the landscape that businesses operate in.
• Comfortable with events management, from conceptualization to execution.
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners.
• Min. 8 years working experience, with some experience in banking and/or finance industry.