Customer Engagement & Content Marketing, GWB Marketing and Communications

Amaalaska; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company is seeking an experienced marketing content strategist to elevate their brand through innovative content across various media channels. You will drive the creation and execution of impactful marketing strategies, manage stakeholder relationships, and organise engaging events. A minimum of 8 years of experience, preferably in the finance industry, is required.

Qualifications

• Ability to read and write Mandarin is a plus.
• Min. 8 years working experience, preferably in banking/finance.

Responsibilities

• Architect marketing content strategy across Bought, Owned & Earned media.
• Manage partnerships and content collaborations.
• Conceptualise and execute customer engagement events.

Skills

Storytelling

Writing

Editing

SEO

Event Management

Job description

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
• Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
• Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
• Manage 3rd parties content partnerships and collaboration
• Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
• Conceptualise and execute customer engagement virtual and physical events, internally and externally
• End to end process, stakeholders and budget management

Qualifications

• Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
• Comfortable implementing SEO best practices and optimised growth in SEO
• Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
• Comfortable with events management, from conceptualisation to execution
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Min. 8 years working experience, with some experience in banking and/or finance industry