Customer Engagement & Content Marketing, GWB Marketing and Communications

North Dakota State University; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading university is seeking a seasoned content marketing professional to architect strategies across various media. This role requires developing innovative content, managing partnerships, and driving customer engagement through events. Ideal candidates will possess over 8 years of experience, a strong storytelling ability, and familiarity with the banking or finance sectors.

Qualifications

• Min. 8 years of working experience in content marketing.
• Experience in banking and/or finance is a plus.
• Ability to read and write Mandarin is a plus.

Responsibilities

• Architect marketing content strategy across media.
• Manage content marketing team and editorial calendar.
• Conceptualise and execute customer engagement events.

Skills

Storytelling

Writing

Editing

SEO

Event Management

Creativity

Social Media Marketing

Stakeholder Management

Job description

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
• Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
• Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
• Manage 3rd parties content partnerships and collaboration
• Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
• Conceptualise and execute customer engagement virtual and physical events, internally and externally
• End to end process, stakeholders and budget management

Qualifications

• Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
• Comfortable implementing SEO best practices and optimised growth in SEO
• Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
• Comfortable with events management, from conceptualisation to execution
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Min. 8 years working experience, with some experience in banking and/or finance industry