Customer Engagement & Content Marketing, GWB Marketing and Communications

Nuvance Health; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Un leader dans le secteur de la santé recherche un stratège marketing pour guider la création et l'optimisation de contenu à travers de nombreux canaux. Le candidat idéal aura plus de 8 ans d'expérience, une forte compréhension des meilleures pratiques en marketing digital, notamment en SEO, et sera capable de gérer des projets et des événements tout en restant passionné par la créativité et les tendances du marché actuel.

Qualifications

• Min. 8 années d'expérience, idéalement dans le secteur bancaire et/ou financier.
• Capacité à travailler de manière autonome et sur plusieurs projets.
• Doit être à l'aise avec les meilleures pratiques SEO et la gestion d'événements.

Responsibilities

• Développer et exécuter des stratégies de contenu marketing sur plusieurs formats et canaux.
• Gérer des partenariats de contenu tiers et des collaborations.
• Organiser des événements d'engagement clients, tant internes qu'externes.

Skills

Storytelling

Editing

SEO

Event Management

Social Media Marketing

Job description

Responsibilities:

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
• Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
• Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
• Manage 3rd parties content partnerships and collaboration
• Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
• Conceptualise and execute customer engagement virtual and physical events, internally and externally
• End to end process, stakeholders and budget management

Qualifications

• Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
• Comfortable implementing SEO best practices and optimised growth in SEO
• Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
• Comfortable with events management, from conceptualisation to execution
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Min. 8 years working experience, with some experience in banking and/or finance industry